Housing & Residence Life Social Media Assistant (Student)

Responsibilities

• Assist in managing Housing and Residence Life’s official social media accounts (primarily Instagram), including content creation, caption writing, and scheduling posts.
• Capture and curate high-quality photos and videos at department events (e.g., Signature Programs, community events, and tabling).
• Draft and schedule weekly posts highlighting upcoming housing deadlines, student engagement opportunities, and residential life updates.
• Engage with followers by monitoring comments, mentions, and tags to maintain an approachable and informative online presence.
• Collaborate on creative campaigns promoting Housing processes such as Returning Student Room Selection and community engagement initiatives.
• Brainstorm and develop new content ideas that align with departmental goals and seasonal themes (e.g., room selection tips, student spotlights, or program recaps).
• Design digital materials such as social media graphics, story templates, and short-form videos using Canva or similar tools.
• Track social media engagement metrics (views, likes, saves, followers, etc.) to evaluate performance and identify trends.
• Assist in preparing monthly social media performance summaries for internal review.
• Provide recommendations for improving engagement and reach based on data insights.

Requirements

• Full-time enrollment as an undergraduate student at American University (minimum 12 credits and a maximum of 17 per semester).
• Cumulative GPA at, or above, 2.50 and term GPA at, or above, 2.50 (GPAs must be maintained from the date of application until the date of separation).
• Must be in good conduct standing with the university.
• Prior social media management experience or equivalent coursework education is required.

Preferred

• Familiarity with American University's residential communities.
• Knowledge of Canva.
• Knowledge of video editing software i.e iMovie, CapCut, etc.