Responsibilities

• Know our customers better than anyone: what parents want, what worries them, and what makes them buy.
• Come up with ad concepts and write the scripts for them
• Lead your own pod of editors, who bring your ideas to life

Requirements

• Ads you wrote have spent $100K+ on Meta for ecom brands, and you can say exactly why they worked
• You've sold to parents before? Big plus. Strong direct-response fundamentals matter more
• You're familiar with all the major ad format scaling in Ecom right now
• Know Schwartz inside out: awareness levels, market sophistication, Breakthrough Advertising.
• AI is a tool for you. The research and the writing come from your own head.