Responsibilities

• Strategic Leadership & Channel Direction
• Set the long-term vision, strategic priorities, and content pillars for the company’s social presence, including executive and technical voices.
• Architect platform specific strategies that grow influence, credibility, discoverability (search + LLM), and quality engagement across key audiences.
• Develop scalable frameworks for editorial themes, campaign integration, audience journeys, and content distribution.
• Identify cultural, industry, and platform shifts—and proactively translate them into actionable brand opportunities.
• Identify opportunities to extend programs (e.g., video, podcasts, practitioner communities) in partnership with PR and Executive Communications.
• Serve as a strategic partner to executive communications, brand, and integrated marketing teams.
• Lead strategy for growing the reach, resonance, and thought leadership impact of across social platforms.
• Develop positioning, narrative arcs, content categories, and visibility opportunities tailored to each leader.
• Collaborate with Exec Comms to ensure messaging alignment and high value moments across platforms.

Requirements

• - 10+ years experience in social media management, communications/PR, and/or content strategy
• - Strong writing and editing skills, including technical or product focused copy
• - Proven experience managing multiple social platforms for a brand or organization
• - Solid understanding of platform best practices, algorithms, and emerging trends
• - Experience with scheduling tools (e.g., Sprout, Hootsuite, Later, Sprinklr, or native platforms)
• - Experience in B2B marketing (Software/SaaS preferred)
• - Ability to work independently, manage deadlines, and communicate clearly

Preferred

• Strong experience in social‑first video production, including short‑form formats native to Instagram/Reels, Shorts/Youtube, and other emerging platforms
• Experience supporting or executing paid social campaigns (Meta Ads Manager, LinkedIn Campaign Manager, etc.)
• Ability to interpret social analytics and turn insights into actionable recommendations
• Basic design skills (Canva, Adobe Express, etc.)
• Comfortable working cross functionally with marketing, creative, and leadership teams
• Detail oriented, organized, and proactive
• Creative thinker with a strong sense of brand voice and storytelling
• Flexible and able to adapt to shifting priorities
• Polished communicator capable of strategic collaboration with executive leadership
• Empathetic and effective people manager with the ability to mentor, develop, and guide junior team members