Healthcare Recruitment and Marketing Coordinator

Responsibilities

• The coordinator will develop coordinated recruitment campaigns, digital and print content, media stories, social media engagement, campus visit experiences, and outreach to high schools, counselors, educators, community organizations, and regional healthcare partners.
• The position also serves as a resource for prospective students and families by providing information on healthcare education pathways, admissions processes, and program opportunities.
• Recruitment and Outreach :
• Develops and executes coordinated recruitment campaigns to promote healthcare and health sciences pathway programs and events to prospective students, families, school counselors, and community partners.
• Collaborates with UW-Platteville admissions and recruitment staff to integrate healthcare-focused messaging and experiences into existing campus visit days, recruitment events, and prospective student communications.
• Builds and maintains relationships with area high schools, counselors, educators, community organizations, and regional healthcare partners to increase awareness of healthcare education pathways.
• Coordinates healthcare-focused recruitment experiences that connect prospective students with appropriate faculty, staff, academic programs, and partner institutions, including providing information on academic programs, admissions processes, and healthcare education pathways.
• Serves as a liaison among UW-Platteville recruitment and admissions offices and corresponding departments at academic partner institutions to coordinate joint promotion of shared and collaborative programs.
• Plans, coordinates, and evaluates healthcare-focused recruitment events and outreach activities to support enrollment goals.Tracks, analyzes, and reports on recruitment activities, engagement, and outcomes to support grant deliverables, enrollment goals, and continuous improvement, using data to evaluate the effectiveness of recruitment strategies and recommend improvement.
• Marketing and Communications:

Requirements

• Bachelor’s degree in marketing, communications, business or related field.
• Minimum of one year of professional experience in marketing, communications, recruitment, admissions, or a related area, preferably in a higher education or healthcare setting.
• Demonstrated experience developing and implementing marketing campaigns and creating effective print and digital content.
• Experience using social media platforms for organizational or institutional promotion.
• Strong collaboration and relationship-building skills, including the ability to work effectively across institutional departments and with external academic, healthcare, media, school, and community partners.
• Excellent written, verbal, and interpersonal communication skills.
• Demonstrated organizational skills, attention to detail, and ability to manage multiple projects and deadlines.
• Ability to work independently while coordinating effectively with established marketing, communications, admissions, and recruitment teams.
• Proficiency with Microsoft Office and commonly used digital communication, content management, and marketing tools.
• Skilled in conducting presentations for small and large groups.

Benefits

• This position is benefit and paid leave eligible.