Responsibilities

• Develop and implement integrated digital marketing strategies leveraging SEO tools, SEM (Search Engine Marketing), social media management, email marketing, and marketing automation to maximize reach and engagement.
• Manage and optimize Google grant campaigns across platforms such as Google Ads (Google AdWords), Facebook Advertising, ensuring high ROI through continuous performance analysis and adjustment.
• Conduct keyword research and utilize SEO best practices to improve organic search rankings; utilize SEO tools to monitor site health and identify opportunities for content optimization.
• Oversee content creation efforts including copywriting, graphic design using Adobe Creative Suite (Photoshop, Illustrator), and content management systems like WordPress to produce engaging blog posts, landing pages, and multimedia assets.
• Analyze website traffic, campaign performance, and user behavior using Google Analytics and other analytics tools; generate detailed reports to inform strategic decisions.
• Stay current with the latest trends in digital marketing, SEM, E-commerce strategies, HTML/CSS/JavaScript coding practices, and emerging tools to continuously innovate our approach.

Requirements

• Proven experience in digital marketing management, preferably in healthcare, with a strong understanding of SEO tools, SEM campaigns (Google Ads/Google AdWords), social media marketing platforms including Facebook Advertising, and analytics tools like Google Analytics.
• Proficiency in content creation including copywriting, graphic design (Adobe Photoshop), and content management systems such as WordPress.
• Familiarity with conversion optimization techniques to enhance user experience and increase lead generation or sales.
• Strong skills in keyword research, performance marketing strategies for B2B (business-to-business) environments, and e-commerce platforms.
• Ability to analyze data effectively to derive actionable insights; experience with marketing automation tools is a plus.
• Excellent communication skills combined with a proactive attitude toward project management and team collaboration.
• Bachelor's (Required)
• marketing: 1 year (Required)
• healthcare: 1 year (Preferred)