Healthcare Marketing & Creative Specialist

Responsibilities

• Write and edit articles, blog posts, patient guides, and email newsletters.
• Script, shoot, and edit short-form videos for our website, Facebook, Instagram (including Reels), and YouTube featuring medical staff.
• Coordinate, film, and post patient testimonials with signed patient authorization.
• Maintain a content calendar to ensure consistent publishing across all channels.
• Protect patient privacy by strictly adhering to HIPAA laws and consent protocols.
• Optimize digital content using targeted medical keywords to boost search engine rankings.
• Analyze performance metrics using Google Analytics to track user engagement and click rates.
• Monitor industry trends to identify new topics, patient questions, or emerging platform updates.
• Travel to OrthoArizona clinics and community events across the Valley to film providers, capture photos, and support marketing events, including some evenings and weekends.
• Create a YouTube channel for our educational videos featuring our providers.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or related field, or equivalent experience.
• 2-3 years of professional digital content creation experience.
• Proficiency in written and verbal communication.
• Familiarity with PCs, mobile devices, and video and sound equipment.
• Valid Arizona driver’s license, reliable transportation, and proof of auto insurance.
• A strong portfolio of short-form and online video, writing, or graphic design that demonstrates the ability to capture audience attention and drive engagement.

Preferred

• Proficiency with Adobe Creative Suite, Canva, CapCut, or Premiere Pro.
• Experience utilizing platforms like WordPress, HubSpot, or Webflow.
• Familiarity with Semrush, Ahrefs, or Google Search Console.
• Experience creating patient- or consumer-facing content for healthcare, wellness, fitness, or sports audiences that drives engagement.
• Ability to understand and simplify complex medical terminology for public reading.
• A compassionate tone of voice suitable for patients facing stressful health conditions.
• Strong interpersonal skills to interview doctors and direct camera-shy staff.