Head of Social, Vulture

Responsibilities

• Determine the most effective ways to reflect Vulture’s sensibility, tone, and perspective across key platforms.
• Create and publish engaging content.
• Establish the necessary social strategies and tactics to help Vulture meet goals relating to audience reach and engagement, subscription conversion, sponsorship fulfillment, and brand-building.
• Monitor social performance and use data-driven insights to refine tactics and influence editorial decisions.
• Manage the social team: create a clear agenda, set priorities, provide coaching.
• Introduce clear, efficient processes for working with the rest of the editorial teams.
• Pitch new social franchises: videos, columns, rubrics, or just one-off delights.
• Work with the Vulture features team and New York culture editors on plans for capturing behind-the-scenes content and subsequent story and package rollouts.
• Work with the news team on live-event coverage including red carpets, parties, premieres, award shows, and Vulture-led experiences. This occasionally involves night and weekend work.
• Pay attention to emerging or underutilized platforms and determine if/when/how Vulture should launch a presence on them.

Requirements

• Extensive social media experience, preferably at a digital media company.
• Excellent communication and time-management skills.
• Comfort managing direct reports and working closely with members of adjacent departments.
• A track record of growing an audience and producing distinct creative work.
• Familiarity with Adobe Suite (especially Premiere), Figma, Meta Suite, and social scheduling platforms such as Dash Social.
• The ability to parse performance data and use insights to influence editorial decision-making, track KPIs, and report on goals to leadership.
• A high degree of entertainment enthusiasm and cultural fluency. Be prepared to discuss your favorite shows and movies, albums and creators, podcasts and video games.
• Positivity, a level head, an insuppressible sense of humor, and a spirit of collaboration.