Own ColourPop's creator-led content flywheel across short-form formats, with hands-on creation, creator management, and a fast 48-hour trend activation loop that ties to culture and community.

• Content Engine ownership: direct the creator roster, briefs, and on-brand visuals across TikTok, IG, and YouTube Shorts.
• Hybrid Creative Art Director: shape the visual language, brief creators with a strong aesthetic, and push back when work misses the mark.
• Build Cultural Cachet: activate timely cultural moments with the right format and creator mix.
• Rebuild & Own Ambassador Community: run an always-on, curated Colour Lovers community for creation and advocacy.
• Lead Trend Detection & Activation: maintain a trend radar and deliver a weekly activation shortlist within 48 hours.
• Creator & Community Ecosystem: cultivate authentic relationships and partner with TikTok Shop and affiliates on crossover opportunities.
• Revenue Accountability: track engagement metrics and EMV, and present data-driven next steps for weekly reviews.
• Build the Playbooks: create and own frameworks for activation, briefs, ambassador management, and campaign extension.
• Multi-Hat Mentality: own tasks beyond your core remit to move the program forward.