Responsibilities

• Own a sharp, consistent retailer narrative: set the strategy for how Faire communicates each core value prop, how those props reinforce each other to grow share of wallet, and when to message which products across the retailer lifecycle
• Lead the 'Opening Soon' initiative, our motion to acquire retailers opening new stores, and grow both the volume we acquire and how well we convert them
• Own go-to-market for complex retailer products end to end: positioning, messaging, and multi-channel execution
• Lead and develop a team of PMM ICs, setting direction, allocating work, and coaching them to own launches end to end
• Partner with Product, Revenue, Growth Marketing, and Ops leaders, getting involved upstream to shape roadmaps through customer insight
• Design and run research, quantitative and qualitative, to validate positioning, sharpen messaging, and measure GTM impact
• Model AI adoption for the team and help them find real ways to use AI to sharpen and speed up their work