Responsibilities

• Own enterprise product & performance marketing strategy
• Support business development goals spanning brand, demand generation, partnerships, capture management and market expansion
• Translate corporate and product strategy into scalable go-to-market execution
• Establish clear success metrics tied to pipeline influence, market penetration, and brand lift
• Build and scale high-performing teams across branding, content, digital, and demand generation, while establishing marketing capabilities that deliver measurable pipeline growth and support expansion into commercial markets.
• Integrate and optimize marketing technology stack solutions to enable data-driven execution, performance tracking, and clear marketing ROI.
• Partner to define and drive BigBear.ai’s brand architecture, visual identity, and messaging frameworks across defense, IC, and commercial markets
• Ensure a coherent, differentiated identity across products, platforms, partnerships, and customer touchpoints
• Lead product value propositions, use-case articulation, and market segmentation aligned to long sales cycles
• Govern brand consistency across campaigns, digital experiences, and sales enablement material

Requirements

• Bachelor’s degree in marketing, Business, or a related field (Master’s degree preferred).
• 10+ years of marketing leadership experience with a preference for at least 5 years in the defense, aerospace, or government contracting sector, including building demand generation programs and scaling high-performing teams.
• Deep understanding of the U.S. DoW, IC, and federal acquisition lifecycle.
• Proven success leading B2G or B2B marketing teams in a high-compliance environment with hands-on martech and marketing operations expertise to ensure measurable ROI.
• Exceptional leadership, project management, communication, and cross-functional collaboration skills.

Preferred

• Experience working with or marketing to agencies such as DoW, DHS, the IC, or defense primes (e.g., Lockheed Martin, Raytheon, GDIT)
• Familiarity with proposal development and supporting large-scale capture efforts
• Existing relationships in the defense industry ecosystem
• Experience with government procurement portals (e.g., SAM.gov, GSA schedules)