Head of Product Marketing at Veriff | USA | $220K/yr – $250K/yr

Veriff

Head of Product Marketing

USA (Remote)

$220K/yr – $250K/yrSenior Level10+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the go-to-market and messaging for Veriff's identity/trust platform across product, personas and verticals, with sales enablement, competitive intel, and vertical GTM owning the growth playbook.

Own positioning and buyer-focused messaging across ICPs, personas, and jobs-to-be-done.
Lead sales enablement and content to boost win rates and speed deals.
Track competitive dynamics and category shifts to steer sales and product decisions.

Job Description

Responsibilities

Positioning & Messaging: Own Veriff’s messaging architecture from company narrative to product, persona, and vertical levels
Translate technical differentiation into clear, buyer-facing value that resonates with enterprise customers
Ensure consistency across sales conversations, content, and market-facing communications
Define ICPs, personas, and jobs-to-be-done that are actionable for Sales and Marketing
Sales Enablement: Own the strategy and output for sales enablement, with a clear focus on improving win rates and deal velocity
Build and maintain a focused, high-impact content set: core pitch, vertical narratives, competitive positioning, and objection handling
Partner closely with Sales leadership to align on priorities and continuously improve what’s used in the field
Drive adoption through training, onboarding, and tight feedback loops
Competitive Intelligence: Own Veriff’s competitive strategy, tracking positioning, product evolution, and win/loss dynamics
Translate insights into clear, actionable guidance for Sales and updates to positioning

Requirements

10+ years in product marketing within B2B SaaS, including leadership experience
Deep expertise in positioning and messaging. You’ve built it from the ground up and validated it in market
A track record of sales enablement that drove measurable impact on deals and revenue
Experience building competitive intelligence programs that influence strategy and sales behavior
Exceptional writing and communication skills with a high bar for quality
Proven ability to operate as a true partner to Sales and Product

Preferred

Experience in identity, security, fintech, or related space
Strong vertical or segment GTM experience

Benefits

Flexibility to work from home
Stock options that ensure your share in our success
Extra recharge days on top of your annual vacation
Extensive medical, dental, and vision insurance to ensure you’re feeling great physically and mentally
Learning and Development and Health and Sports budget that you are free to tailor to your own needs
Four weeks of fully paid sabbatical leave after reaching your 5th work anniversary

Veriff

3.2 Glassdoor

Veriff is the preferred identity verification partner for the world’s biggest and best digital companies, including pioneers in fintech, crypto, gaming and the mobility sectors. We provide advanced technology, deep insights and expertise from our foundation in digital-first Estonia and honed over decades in leading the digital identity revolution.The partner of choice for businesses who need to rapidly and effortlessly verify online users from anywhere in the world, Veriff delivers the widest possible identity document coverage. By supporting government issued IDs from more than 230 countries and territories and with our intelligent decision engine which analyzes thousands of technological and behavioral variables Veriff enables trust from the first hello.We’re a global company with hubs in Europe, the US, and LatAm. We have a robust backing and funding from investors including Accel, Alkeon, IVP, Tiger Capital and Y Combinator, we’re dedicated to helping businesses and individuals build a safer and more secure world. To learn more, visit veriff.com.

Founded in 2015

New York, New York, USA

502 employees (30 in marketing)

www.veriff.com

42% recommend to a friend

56% CEO approval