Responsibilities

• Positioning, Messaging & Narrative Leadership - Define clear, differentiated positioning that answers: why us, why now, and for whom
• Turn product capabilities into compelling narratives that drive understanding and action
• Establish messaging frameworks that scale across marketing, sales, and product
• Push back on unclear product strategy or undifferentiated features to ensure market clarity
• Go-To-Market Strategy (Not Just Execution) - Lead GTM strategy from insight to positioning to launch to adoption
• Ensure every launch is anchored in a clear customer problem and differentiated value
• Build repeatable GTM systems without creating unnecessary process
• Customer & Market Insight (Point of View Creation) - Go beyond collecting insights and synthesize them into strong perspectives
• Identify where current messaging is weak, generic, or misaligned with reality
• Translate market, competitive, and customer signals into strategic direction
• Product Influence & Strategic Partnership - Act as a thought partner to Product leadership, not just a downstream function
• Challenge roadmap and feature prioritization when differentiation is unclear
• Help shape what gets built based on market opportunity and positioning strength
• Product-Led Growth & Adoption - Shape how users experience value from first touch to expansion
• Partner with growth and product teams to ensure messaging drives activation and conversion
• Ensure in-product experiences reflect the same narrative as external messaging
• Performance & Iteration - Define what success looks like for product marketing beyond assets shipped
• Continuously refine positioning and messaging based on market response
• Connect messaging to measurable impact such as pipeline, adoption, and retention
• Cross-Functional Leadership - Align Product, Sales, Marketing, and CS around a shared narrative
• Raise the bar for how teams communicate product value
• Influence without authority through clarity, conviction, and evidence