Head of Product Marketing at Pallet | San Francisco, CA | $175K/yr – $250K/yr

Head of Product Marketing

San Francisco, CA (Hybrid)

$175K/yr – $250K/yrSenior Level6+ years expFull time

Posted 5 months ago

Job Summary

Own Pallet's PMM leadership for AI-driven logistics, shaping category narrative and go-to-market with executive alignment.

Own category narrative and messaging across AI agents in logistics.
Must-have: 6–10+ years in PMM or strategy with executive influence.
Standout: Shaping company-level narrative and building a PMM team.

Job Description

Responsibilities

Define Pallet's category narrative in the age of AI Agents, developing differentiated positioning across segments and personas.
Translate product capabilities into clear buyer value and continuously refine messaging based on customer insight and competitive intelligence.
Own product launch strategy and execution driving segmentation, ICP refinement, and persona strategy.
Partner with Sales leadership to align messaging with pipeline strategy and establish disciplined launch processes and GTM operating cadence.
Build scalable enablement programs for new products and features creating messaging frameworks, battlecards, and objection handling.
Oversee website messaging, thought leadership, and case studies to shape executive narratives for speaking, PR, and industry presence.
Elevate Pallet as the category leader in AI-driven logistics automation
Hire and develop a high-performing PMM team and establish processes for research, messaging, launches, and competitive analysis
Define clear metrics for PMM impact on revenue and adoption and share with leadership teams

Requirements

6–10+ years of experience in product marketing, product management, consulting, or adjacent strategy roles
Experience owning positioning in a complex B2B category (ideally vertical SaaS, infrastructure, or AI)
Proven ability to shape company-level narrative, not just product-level messaging
Strong executive presence and ability to influence cross-functional leaders
Deep customer curiosity — you learn from sales calls, customer interviews, and market research
Exceptional writing and communication skills
Comfort operating in ambiguity and setting direction from first principles

Preferred

Experience launching AI or automation products
Experience building and scaling a PMM team

Benefits

🩺 Health, Vision and Dental benefits
🏝️ Flexible PTO
➕ Life Insurance and Accidental Insurance
❤️‍🩹 Short-Term Disability Coverage
💸 Generous salary and equity for all staff
🪜 401k option; helping you save for the future
📚 Yearly learning and development stipend
🚌 Commuter benefits if you live in SF
🚘 Fully covered uber ride home if you ever have to work late in the office
🏡 Remote office home stipend

Pallet

PalletTM is the national leader in rapid-response shelter villages. The Everett, Washington-based company is addressing the homeless crisis with speed, at scale. Pallet shelter villages provide the dignity and security of private units within a community. A resource net of on-site social services, as well as food, showers, laundry, and more helps people transition to permanent housing. The majority of employees who build these shelters have experienced homelessness, addiction, or incarceration.

Founded in 2016

Seattle, Washington, USA

121 employees (7 in marketing)

palletshelter.com