Responsibilities

• Define and maintain platform-level positioning and messaging that accurately reflects Globality's agentic capabilities and differentiates the company in a competitive and rapidly evolving market
• Develop audience-specific narratives for CPOs, CFOs, and enterprise procurement leaders — leading with business problems and grounding claims in measurable outcomes
• Partner with Product to shape the go-to-market strategy for new capabilities and releases, ensuring sales and customer success teams are equipped to articulate value from day one
• Build and manage relationships with industry analysts (Gartner, Forrester, and others covering procurement and enterprise AI), shaping how Globality is positioned in reports and briefings that influence enterprise buying decisions
• Own competitive intelligence and market positioning, maintaining a clear and current view of the procurement technology landscape
• Establish repeatable frameworks for launch execution, sales enablement, and content development that scale with the business
• Collaborate closely with Sales, Customer Success, Demand Generation, and Revenue Operations to ensure messaging, positioning, and enablement materials are consistent and effective across every stage of the buyer journey
• Develop customer proof points - case studies, references, and testimonials - that give skeptical enterprise buyers concrete evidence of measurable outcomes
• Drive content and event strategy, from field and industry events to the core content assets (briefs, decks, web copy) that support the buyer journey and sales cycle