Head of Product Marketing

Responsibilities

• Hunt for stories. Read the news every day across data centers, energy, timber, farmland, and land policy, and comment on key events that change land markets (there are a lot of these!).
• Use Aarden to find the answer. Work with Aarden technology to figure out what each event means, lay out the options it creates for owners and developers, and back it up with historical and present-day patterns. Our data team will support you in this work.
• Build Aarden's following on LinkedIn and X. Publish several times a week across the company's and leadership's channels, and grow those audiences. You'll develop your own voice along the way, too.
• Tell client stories. Highlight our clients' efforts and help them grow their businesses with case studies that show how the smartest investors in the country partner with Aarden to drive results for their funds.
• Turn attention into pipeline. The stories we tell should help more organizations see the clear benefits of partnering with Aarden.
• Speak to both sides of the market. Write for timber and farmland owners who are weighing alternative uses, and for data center developers who are quite literally racing to secure sites. Help each learn about the benefits of working with the other.
• Make Aarden a counterparty people trust. Owners, developers, investors, and communities want to know who is serious, credible, and accountable. Make our rigor, transparency, and track record visible in everything we publish.

Requirements

• You've built an audience, for yourself or for someone else, and love being part of the current conversation.
• You have a nose for stories: you read a headline and immediately see interesting questions underneath it.
• You understand how capital decisions are made. You can write for an investment committee, and you know the difference between an interesting map and an actionable opportunity.
• You write quickly and clearly, and you're comfortable presenting when the moment calls for it.
• You're comfortable with numbers and software, you ask sharp questions of data, and you can tell when a finding will holds up to scrutiny.
• You care a lot about accuracy. Our clients make nine- and ten-figure decisions with our data, and one wrong number can alienate their trust.
• A lot of the people who'd be great at this are mid-career product or content marketers at data and software companies who ended up becoming the public voice of their company's data. Backgrounds in business journalism or analyst work can be a great fit too. Familiarity with land, energy, infrastructure, or investing helps; curiosity matters more.