{\"Responsibilities\":\"\n\u003cp\u003e\u003cstrong\u003eResponsibilities\u003c/strong\u003e\u003c/p\u003e\n\u003culu003e\n\u003cli>Own enterprise product marketing and growth strategy in partnership with senior leaders.\u003c/li>\u003cli\u000b>Translate market intelligence, analytics, and AI-driven insights into clear business actions.\u003c/li>\u003cli\u000b>Lead GTM strategy, positioning, messaging, and launch planning across Life and Annuities.\u003c/li>\u003cli\u000b>Partner across Product, Distribution, Operations, and Field leadership.\u003c/li\u000b>\u003cli\u000b>Own end-to-end GTM for Life and Annuity products (e.g., Instant Decision, Whole, Term, UL, FIAs).\u003c/li\u000b>\u003cli\u000b>Define differentiated value propositions aligned to agent needs and product economics.\u003c/li\u000b>\u003cli\u000b>Influence roadmap prioritization, competitive positioning, and launch sequencing.\u003c/li\u000b>\u003cli\u000b>Embed AI, automation, and advanced analytics into personalization and campaign orchestration.\u003c/li\u000b>\u003cli\u000b>Drive experimentation, targeting, and performance optimization to improve conversion, retention, and premium growth.\u003c/li\u000b>\u003cli\u000b>Optimize the full journey from awareness through onboarding and cross-sell.\u003c/li\u000b>\u003cli\u000b>Design agent-first programs that accelerate adoption and loyalty.\u003c/li\u000b>\u003cli\u000b>Oversee development of sales enablement tools, product content, and promotional support.\u003c/li\u000b>\u003cli\u000b>Ensure marketing directly impacts pipeline and field performance.\u003c/li\u000b>\u003cli\u000b>Lead and develop a high-performing product marketing team.\u003c/li\u000b>\u003cli\u000b>Establish dashboards, stakeholder forums, and performance metrics to ensure accountability.\u003c/li\u000b>\u003cli\u000b>Drive change through structured communication and capability building.\u003c/li\u000b>\u003c/cul\u003e\n\n","Requirements":"{\"Requirements\":\"\n\u003culu003e\n10+ years in product marketing, CRM, growth, or consulting within Life and/or Annuities\u003c/li\u000b>\u003cli\u000b>Deep expertise in advisor-centric distribution models\u003c/li\u000b>\u003cli\u000b>Proven success leading GTM strategy, teams, and delivering measurable growth\u003c/li\u000b>\u003cli\u000b>Strong Salesforce CRM and AI-driven marketing experience\u003c/li\u000b>\u003cli\u000b>Executive-level communication and stakeholder leadership skills\u003c/li\u000b>\u003cli\u000b>Strategic, data-driven, and effective in complex environments\u003c/li\u000b>\u003cli\u000b>Willingness to travel as needed\u003c/li\u000b>\u003c/cul\u003e\n\n","Benefits":"{\"Benefits\":\"\nYour benefits start day one and are flexible and customizable to your and your family’s specific needs.\u003c/li\u000b>\u003cli\u000b>The total compensation package may include medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave).\u003c/li\u000b>\u003cli\u000b>Eligible to participate in National Life’s discretionary annual incentive programs.\u003c/li\u000b>\u003c/cul\u003e\n\n"}