Responsibilities

• Define and evolve Magnifique’s core messaging, positioning, and POV across product launches, brand moments, and company milestones
• Translate product features into compelling, press-ready stories that resonate with lifestyle, food, wellness, design, and consumer tech media
• Leverage your existing editors and creator relationships to drive consistent, high-quality coverage
• Build and maintain a targeted press list across food, cooking, lifestyle, home, health, and business outlets
• Pitch, secure, and manage coverage including product reviews, gift guides, founder features, trend stories, and partnerships
• Own press releases, media kits, briefing docs, and launch timelines
• Expand and maintain creator partnerships
• Collaborate with creators and internal content teams to ensure PR, social, and brand storytelling reinforce each other

Requirements

• 5+ years of experience in PR, communications, or brand storytelling in CPG / consumer tech
• A proven track record of earned media and strong relationships (not just a press list)
• Strong editorial instincts, you know what makes a story newsworthy and how to tailor messaging to different outlets
• Confident, clear communicator, a strong team worker
• Take ownership, self-directed, strategic and execution-oriented
• Comfortable operating in ambiguity and building systems from scratch