• Own strategy and execution across Meta, Google (Search, Shopping, YouTube), and emerging paid channels
• Manage and optimize $250K+ monthly advertising budget
• Allocate spend dynamically based on performance and incrementality
• Identify and scale new performance channels (Linear TV, TikTok, affiliate, retail media, etc.)
• Own MER, CAC, blended ROAS, LTV, and new customer acquisition targets
• Align marketing spend with contribution margin and profitability goals
• Partner with leadership on revenue forecasting and spend modeling
• Present performance insights and scaling plans to executive team
• Build and maintain a structured creative testing engine in partnership with Head of Creative
• Establish clear testing cadences (creative, landing pages, offers, funnels)

Requirements

• 7+ years in DTC ecommerce performance marketing
• Personally managed $250K+ monthly paid media budgets (preferably $500K+)
• Experience scaling physical product brands to $100M+ in annual revenue
• Deep expertise in Meta and Google ecosystems
• Strong understanding of unit economics, contribution margin, and blended performance metrics
• Proven track record building structured testing systems
• Remote

Nice to Have

• Experience in automotive, aftermarket, or enthusiast categories
• High AOV product experience
• Omnichannel experience (Amazon, retail, etc.)
• Experience in high-growth, sub-$50M revenue environments
• Experience building internal performance teams

Benefits

• Competitive salary
• Health, Vision, Dental, and Life Insurance offerings (available after 90 days of employment)
• Retirement plan with Simple IRA and 3% company match (available after 60 days of employment)
• PTO (available after 60 days of employment)
• Company-sponsored employee-only YMCA membership (available after 60 days of employment)
• No Entitlement Self-Funded Quarterly Incentive Program if profit is met (available after 90 days)
• Opportunities for growth within a rapidly scaling ecommerce organization
• BRAND NEW WAREHOUSE / OFFICE BUILDING