Responsibilities

• Own and operate all paid channels (Google, Bing, Meta, and future channels including TikTok, LinkedIn, Reddit, programmatic) with hands-on day-to-day management of campaigns, bids, budgets, and structure
• Build and maintain a proprietary AI-augmented workflow stack — custom GPTs, n8n/Make automations, anomaly detection scripts, and bid management tools — that compounds efficiency over time
• Drive full-funnel attribution by implementing server-side CAPI, offline conversion imports, and a closed-loop measurement model connecting paid spend to Lead → MQL → SQL → closed-won revenue
• Lead a systematic creative testing program (30–50 net-new ad variants/month on Meta), briefing creative resources and iterating on performance data with structured test-and-learn frameworks
• Collaborate with product/web on landing page strategy and conversion rate experimentation tied directly to paid traffic outcomes
• Build and own a daily reporting dashboard and blended performance reporting (CAC, MER, LTV ratios) that gives the CMO and CFO real-time visibility into paid efficiency
• Evaluate, onboard, and manage paid agency or vendor relationships where applicable, while remaining the ultimate decision-maker on strategy and execution
• Identify and graduate new paid channels from small-scale tests to scaled spend, with a clear framework for channel qualification and budget reallocation

Requirements

• 7+ years of hands-on performance marketing experience managing $5M+/year in paid spend, with direct ownership of campaigns — not oversight of an agency
• Hands-on ownership of at least 2 of Google Ads, Meta Ads, or Bing Ads at $300k+/month each, with verifiable results and account-level examples you can walk through
• Verifiable AI integration in your daily workflow — custom GPTs, agents, n8n/Make automations, Python/JavaScript scripts, or equivalent — you can demo your actual stack, not just describe it
• SQL or warehouse-level data fluency (BigQuery, dbt, Looker, or similar) — you can write a query, build a dashboard calculation, and define your own attribution logic without waiting on a data team
• B2B or B2B2C SaaS background with a strong inbound-motion understanding — you know what an MQL is, how lead quality degrades, and how to connect paid spend to pipeline metrics
• True IC operator mindset — you want to be in the accounts, building the tools, and shipping the work, not managing people who do those things

Preferred

• Experience in PropTech, property management software, or SMB-vertical SaaS where the buyer is a small business owner or operator
• Public footprint demonstrating you think in public — an X/Twitter presence, blog, newsletter, podcast appearance, or conference talk about performance marketing or AI-augmented growth
• Hands-on experience with server-side conversion APIs, first-party data stacks, and offline conversion imports into Google or Meta — you\'ve personally configured these, not just scoped them
• Lived through the iOS 14 / Meta Advantage+ transition era with real scar tissue — you rebuilt measurement models and came out the other side with a working attribution approach

Benefits

• Full ownership of a paid program with direct CMO reporting and zero committee approvals slowing you down
• Competitive senior-level compensation with performance upside tied to real CAC and growth metrics that you directly control
• A fast-moving, high-trust environment at one of the fastest-growing proptech SaaS companies — your work has immediate, visible impact on the business
• Access to best-in-class tooling budget — buy, build, or assemble whatever stack you need to operate at maximum leverage
• Hybrid flexibility with a collaborative team that respects deep work and won\'t pull you into meetings that should have been a dashboard
• A clear path to shaping team structure in year two — if the data warrants it, you\'ll have input on who gets hired to support the program you built
• Unlimited paid time off: take unlimited personal, sick, and vacation days.
• 401(k): plan for retirement with 4% matching and instant vesting.
• Medical, dental, and vision insurance: we offer medical coverage for employees through United Healthcare and dental and vision coverage through Guardian, with 25% coverage for dependents across all plans.
• Life insurance: $100,000 policy fully covered by DoorLoop.