Responsibilities

• Own Bolt Farm’s media function across relevant platforms, with accountability for shipping cadence, creative quality, audience quality, and contribution to qualified demand
• Build and run the operating system for media, including planning, briefing, production workflow, review cycles, publishing cadence, asset organization, and performance feedback loops
• Launch and own production of the BOLT podcast
• Translate founder vision and brand direction into clear creative plans that preserve voice, emotion, and premium positioning
• Lead, coach, and hold accountable internal and external creative resources, including editors, freelancers, agency partners, and future hires
• Identify winning formats, scale what works, and stop what does not using performance signals tied to business outcomes rather than vanity metrics alone
• Ensure content ships quickly and at a high standard without unnecessary operational drag
• Partner with adjacent teams to keep organic media aligned with launches, brand priorities, and guest demand
• Build dashboards and performance visibility so media decisions improve over time through real data, not guesswork

Requirements

• 5+ years of experience in organic media, social content, brand content, creative production, or closely related digital media work
• 2+ years of leadership experience with direct accountability for creative output, standards, deadlines, and results across internal teams, agency partners, freelancers, or a combination of the three
• Experience owning organic content strategy and execution for a premium consumer brand, founder-led brand, hospitality or lifestyle brand, or another high-consideration category
• Experience building and running recurring content systems across planning, briefing, production, publishing, remixing, and performance review
• Experience using performance metrics to make channel, format, and content decisions tied to business outcomes
• Experience working closely with a founder or senior visionary leader with a high bar and fast pace
• Experience using AI tools to improve creative operations, research, editing, or content workflows
• Must live within driving distance of Whitwell, Tennessee

Preferred

• Experience growing a brand audience to 3M+ followers
• Experience in luxury hospitality, travel, wellness, or another emotionally driven premium brand
• Experience building a media team from the ground up
• Experience developing longer-form storytelling, episodic content, or premium brand series