Responsibilities

• Own the end-to-end media strategy and total media budget for Amazon Gaming, setting the vision for how media investment drives business
• Lead, mentor, and develop the media team, attracting top media talent and building a high-performing team culture rooted in strategic excellence and data-driven decision-making.growth across titles, platforms, and markets.
• Develop the annual and quarterly media investment framework that guides budget allocation across fixed and variable channels, titles, audiences, and campaign phases — balancing brand-building reach with performance-driven efficiency.
• Lead comprehensive media landscape analyses for each key market, identifying emerging channels, shifting consumption behaviors, and competitive media strategies, working closely with agency partners and internal insights teams.
• Lead the development of programmatic and audience-buying capabilities, leveraging Amazon's unique data assets and ad tech ecosystem to drive precision targeting at scale.
• Drive real-time optimization of variable media spend based on performance data, adjusting tactics, creative, targeting, bidding strategies, and budget allocation to maximize ROI and ROAS.
• Serve as the primary relationship owner for all external media agencies, setting expectations, defining ways of working, and holding agencies accountable for strategic thinking, innovation, and campaign performance.
• Partner with Marketing, Product, Content, and Analytics teams to establish media KPIs, measurement frameworks, and attribution models that tie media investment to business outcomes.
• Make strategic trade-off decisions on media mix, determining the optimal balance of investment across channels, markets, and campaign phases based on data, business priorities, and media economics.
• Manage relationships with media platform partners (Google, Meta, TikTok, The Trade Desk, Amazon Ads, etc.), securing early access to betas, preferential support, and co-investment opportunities.

Requirements

• 10+ years of professional non-internship marketing experience
• Experience managing teams
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience driving direction and alignment with cross-functional teams

Preferred

• Knowledge of Photoshop, video editing, and related tools
• Experience in inter-team working skills to develop partnership with partner, tech team and operating at leadership levels

Benefits

• The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
• USA, CA, Culver City - 187,000.00 - 252,900.00 USD annually
• USA, NY, New York - 205,700.00 - 278,200.00 USD annually
• USA, WA, Seattle - 187,000.00 - 252,900.00 USD annually