Head of Mass & Influencer Mktg, WW International and Prime Shopping

Responsibilities

• Mass Marketing: Serve as the XB marketing lead for Colombia mass marketing, working in close partnership with XCM (Cross-Channel Marketing) to plan and execute brand and demand-building campaigns.
• Mass Marketing: Localize central XCM creative concepts and HVE assets (e.g., Prime Day, Prime Big Deal Days) for the Colombian market, partnering with Global Studios on fast, on-brand creative adaptation.
• Mass Marketing: Own the Colombia mass-marketing media plan across TV, OLV, digital, and other channels, directing media planning and buying partners (e.g., OMG / Omnicom Colombia) to deliver reach and efficiency targets.
• Mass Marketing: Lead integrated HVE campaign planning and in-market execution, aligning mass marketing with O&O, Fuse, and Prime Video motions.
• Social Media & Influencer Marketing — All XB LATAM Destinations (full funnel): Lead social media and influencer marketing across all XB LATAM destinations, owning strategy and execution across the full funnel: Upper funnel (awareness): Drive brand awareness and reach through social-first brand campaigns and mega/macro-influencer partnerships; build culturally relevant content that establishes Amazon in each destination. Mid funnel (consideration): Grow consideration and engagement via always-on social content, mid-tier creators, and category/HVE storytelling that moves customers toward intent. Lower funnel (conversion): When channel is ready, own performance-oriented influencer and affiliate (Associate) programs, driving sign-ups, installs, and orders; manage conversion-focused creator partnerships and promotional mechanics. Define the regional social & influencer strategy, channel mix, and content calendar; set destination-level playbooks that scale from Colombia to new LATAM markets. Manage always-on influencer investment (e.g., CO & PE) alongside HVE bursts, selecting the right mix of mega-, macro-, mid-, and micro-influencers per objective.
• Budget Ownership: Own and steward a multi-million dollar annual marketing budget across mass, social, and influencer workstreams in LATAM.
• Budget Ownership: Allocate investment across funnel stages, destinations, and HVEs to maximize efficiency (e.g., cost per acquisition, OPS lift, share of site), and reallocate dynamically based on performance.
• Budget Ownership: Partner with Finance and BI on budget planning (OP1/OP2), monthly tracking, and ROI reporting.
• Agency Partnership Management — LATAM: Own agency relationships across LATAM — media (e.g., OMG / Omnicom), influencer (e.g., Tatam), creative, and social partners — setting scopes, SLAs, and performance expectations.
• Agency Partnership Management — LATAM: Lead agency briefing, selection, contracting support, and quarterly business reviews; hold partners accountable to deliverables, timelines, and efficiency.

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel (data manipulation, macros, charts and pivot tables)
• Experience with Tableau (data manipulation, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience communicating results to senior leadership
• Bachelor's degree
• Speak, write, and read fluently in Spanish

Preferred

• Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
• Experience with Salesforce and Tableau

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave