Head of Marketing US

Responsibilities

• Own marketing outcomes for the US market
• - Act as the senior marketing leader for the United States, accountable for brand growth, pipeline generation, and market impact
• - Develop and evolve regional marketing strategy in partnership with our CMO and GTM leadership
• - Identify growth opportunities, market shifts, competitive dynamics, and emerging customer needs
• - Balance short-term revenue goals with long-term brand building
• - Represent the voice of the US market inside Tracksuit and influence company-wide priorities
• Build the Tracksuit brand in America
• - Increase awareness, credibility, and preference for Tracksuit among marketers, agencies, and brand leaders
• - Represent Tracksuit externally through events, speaking opportunities, media relationships, customer engagement, and industry communities
• - Build relationships with influential marketers, agencies, partners, and ecosystem players

Requirements

• 8–15+ years of marketing experience: ideally with a mix of B2B and B2C
• Proven track record owning meaningful marketing outcomes: brand growth, demand generation, pipeline creation, or market expansion
• Strong commercial acumen: and a deep understanding of how marketing drives business growth
• Experience developing marketing strategy: and translating it into successful execution
• Ability to represent a company externally: through speaking, partnerships, customer engagement, media, or industry relationships
• Strong leadership potential: and the ability to influence across functions and levels of seniority
• Data-driven decision making: you use customer insight and market intelligence to inform your approach

Preferred

• Experience helping scale a business in the US market
• Background in B2B SaaS marketing, particularly in martech or insights/analytics
• Understanding of brand tracking, market research, or marketing measurement
• Existing network within the marketing, agency, or brand ecosystem
• Experience speaking publicly, building communities, or developing thought leadership
• Experience building or leading regional/international marketing teams

Benefits

• Employee Share Option Program (ESOP): So that everyone on the team has a share in Tracksuit’s success from day one
• A $1000 personal L&D budget for each Trackstar, plus additional growth opportunities including mentorships, speaking engagements, and travel
• Epic Tracksuit merch - you'll get your own Tracksuit...Obviously.
• Progressive health and wellness benefits: Including an annual wellness bonus, access to a premium EAP platform, 401k and 6 weeks of paid annual leave
• High care, high performance cultlure: Big ambitions, real support. We push each other to be brilliant and look after each other while we do it.
• Genuine impact: you won't be a cog. You'll own an entire market at a company that's changing how the world thinks about brand.
• FYI - We’re pet-friendly in principle and practice — with the occasional four-legged visitor adding to the charm, not the chaos.