Head of Marketing Strategy and Investment

Responsibilities

• Candidates must be willing to participate in at least one in-person interview.
• The Head of Marketing Strategy & Investment leads media investment planning and strategies to drive profitability and incremental growth across all lines of business. This role addresses complex portfolio allocation challenges by steering sales channel strategies and establishing clear business case accountability. By integrating Media Mix Modeling, predictive analytics, and consumer insights, the role optimizes cross-channel marketing returns and unearths high-impact growth opportunities.
• What Success Looks Like (Objectives)
• Oversee annual and quarterly media investment planning sessions while managing dynamic budget reallocations across channels
• Establish rigorous business case processes and quarterly reviews to bring financial accountability and performance insights
• Collaborate on Media Mix Modeling (MMM) and leverage AI-driven predictive marketing analytics to maximize ROI
• Direct cross-functional partnerships with analytics, finance, and consumer insights teams to ensure accurate data tracking
• Lead and empower high-performing marketing teams to execute complex projects under tight deadlines

Requirements

• Advanced expertise in paid media execution across social, search, display, OTT/CTV, and linear channels
• Critical experience managing multi-channel marketing platforms, external agencies, and affiliate programs for growth
• Proficiency in AI Literacy and marketing analytics tools to interpret performance metrics and optimize campaign yield
• Strategic problem-solving, financial acumen, and deal negotiation capabilities
• Exceptional cross-functional collaboration and leadership skills within fast-paced environments
• Minimum Education: Bachelor’s degree in marketing, business, or related field (or equivalent direct experience)
• Minimum Experience: 7 years of experience in executing paid marketing programs
• Required Technical Skills: Must have at least 4 years of experience with: Marketing platform and agency management, Media Mix Model (MMM) analytics and financial tracking, Paid channel platforms including social, search, display, online video, OOH, OTT/CTV, and linear
• Visa sponsorship not available for this role

Preferred

• MBA degree

Benefits

• We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: EchoStar Benefits.