Head of Marketing

Responsibilities

• You will lead marketing across offices, flexible workspace, industrial and mixed-use assets.
• Each building has its own market, competition, and leasing challenge. You will turn that understanding into a clear proposition and a practical plan, deciding who the space is for, why they should choose it and how best to reach them.
• You will bring consistency to the national portfolio while giving individual assets what they need to compete locally.
• One of your first major priorities will be bringing our new commercial brand to market. It must work across websites, campaigns, buildings, signage, agent materials, and occupier communications.
• You will have the support of an established in-house studio, CRM team, digital specialists, and wider marketing resource. As the portfolio expands, you will recruit and lead a team dedicated to commercial property.
• The marketing strategy and budget for the commercial portfolio, with priorities tied to leasing and asset performance.
• Asset plans that reflect local demand, target occupiers, competing space and the commercial objective.
• Campaigns across property portals, search, paid media, social, email, direct marketing, PR, and agent engagement.
• Websites and landing pages that make available space easy to understand and viewings easy to arrange.
• Marketing launches for acquisitions, refurbished buildings, and repositioned assets, with demand building ahead of availability wherever possible.

Requirements

• Senior marketing experience
• strong commercial judgement
• Your background may be in commercial property, workspace, real estate, placemaking, hospitality or another sector where marketing generates demand for physical space
• You should be able to discuss portfolio priorities with a director, then walk a building with an agent and spot what is preventing it from competing effectively
• You will understand brand and creative work, but also be comfortable with budgets, digital acquisition, CRM, conversion, and the numbers behind leasing performance