Head of Marketing at Lean Marketing | Los Angeles, CA | $120K/yr – $160K/yr

Head of Marketing

Los Angeles, CA (Remote)

$120K/yr – $160K/yrSenior LevelFull time

Posted 2 months ago

The other 99% submit and hope. You're about to do something different.

Own the end-to-end marketing engine, from funnel design and multi-channel campaigns to data-driven optimization and revenue impact.

Growth Infrastructure: Build and optimize conversion funnels, landing pages, emails, forms, and dashboards in HubSpot to improve lead quality and conversion.
Demand Generation: Lead multi-channel campaigns across email, LinkedIn, YouTube, partnerships, affiliates, and paid channels to drive pipeline.
Measurement & Optimization: Use HubSpot reporting and KPI tracking to identify leaks, prioritize opportunities, and lift funnel performance.

Own the performance of the marketing engine across traffic, funnels, nurture, conversion, content, and pipeline contribution
Build and optimise conversion funnels, including VSL-to-booking funnels, webinar funnels, lead generation funnels, nurture sequences, and customer journeys using HubSpot
Personally build and improve landing pages, email campaigns, segmentation, forms, workflows, campaign tracking, and reporting dashboards inside HubSpot
Identify leaks across the funnel, prioritise the biggest opportunities, and drive measurable improvements in lead quality, nurture-to-booking, show-up rates, and conversion
Lead multi-channel campaign execution across email, LinkedIn, YouTube, partnerships, affiliates, book marketing, and paid channels where relevant
Align weekly with Allan Dib on personal brand and and content priorities, then translate those ideas into clear campaigns and execution plans
Coordinate with our publisher and Amazon ads team on book marketing campaigns and related initiatives
Own the quality bar across landing pages, emails, funnels, website assets, campaigns, and content so weak work does not ship
Own website strategy and quality, including landing page structure, UI/UX, messaging flow, user journey, and conversion performance
Lead the marketing team across copy, content, and systems support, setting priorities, creating accountability, and keeping all moving parts aligned

HubSpot Power User: Automations, segmentation, dashboards, workflows, landing pages, campaigns, reporting, and funnel management
Direct-Response Marketing Fluency: You understand hooks, offers, lead magnets, VSLs, webinars, nurture sequences, sales pages, CTAs, conversion paths, and campaign performance
Information Marketing / Education Market Familiarity: You understand businesses where trust, authority, expertise, education, and conversion drive growth