Head of Marketing, Health Systems

Responsibilities

• Own and lead the go-to-market strategy for the Health Systems segment, driving awareness, engagement, and pipeline growth
• Develop audience-specific positioning, messaging, and content strategies that resonate with health system decision-makers
• Partner closely with Sales, RevOps, and SDR leadership to align marketing efforts with revenue goals and optimize outbound and inbound strategies
• Build and execute demand generation programs that accelerate adoption within health systems and provider organizations
• Identify and manage participation in key industry events, conferences, and associations to increase brand visibility and market presence
• Analyze market trends, customer feedback, and competitive insights to refine marketing strategy and identify new opportunities
• Establish the foundational marketing infrastructure, programs, and processes needed to scale the Health Systems business
• Collaborate cross-functionally with Sales, Client Success, Operations, and Executive Leadership to ensure alignment on business objectives and customer needs
• Measure and report on marketing performance, pipeline contribution, and segment growth, using data to inform strategy and investment decisions
• Serve as the internal expert on the Health Systems market, helping shape company strategy and long-term growth initiatives

Requirements

• 10+ years of progressive marketing experience, with a strong track record of driving B2B growth and demand generation
• Minimum 3+ years of experience marketing to health systems and hospital decision makers
• Experience developing marketing strategies and campaigns targeted at health system financial executives, including CFOs, CROs, and revenue cycle leaders
• Strong understanding of healthcare, healthcare technology, or revenue cycle management environments
• Hands-on experience with modern marketing technology stacks, including Salesforce, HubSpot, Marketo, Pardot, or similar platforms
• Proficiency with marketing analytics and reporting tools, including Google Analytics
• Experience building and optimizing lead generation programs across inbound and outbound channels
• Strong analytical mindset with the ability to leverage data, customer insights, and market trends to inform strategy and decision-making
• Exceptional cross-functional collaboration skills with experience partnering closely with Sales, SDRs, Product, and Executive Leadership teams
• Demonstrated ability to translate complex health systems dynamics into actionable marketing programs

Preferred

• Familiarity with IDR (Independent Dispute Resolution) workflows, reimbursement processes, or healthcare claims operations
• Exposure to modern, progressive technology practices, including process automation, AI-enabled workflows, and scalable operational systems

Benefits

• Competitive compensation, including equity
• Full health, dental, and vision coverage
• Retirement savings plan through 401(k)
• Flexible time off
• Opportunities for company-wide connection and events