Responsibilities

• Develop our overall marketing and customer-acquisition strategy
• Identify our strongest customer segments and how to reach them
• Plan, launch and optimize paid campaigns across Meta and Google
• Create campaigns around our best-selling products, showrooms and promotions
• Develop creative concepts, advertisements and short-form content
• Build a consistent organic social media strategy
• Improve landing pages, lead forms, CRM follow-up and appointment booking
• Connect advertising performance to showroom visits and completed sales
• Work with our sales team to understand lead quality and customer objections
• Recommend new channels, tools, contractors and future marketing hires

Requirements

• Hands-on experience running campaigns inside Meta Ads Manager
• Examples of campaigns that generated leads, customers or revenue
• A strong understanding of creative strategy, offers and customer acquisition
• Experience with social media and short-form video content
• The ability to evaluate the entire customer journey, not only the advertisement
• An understanding of metrics such as ROAS, CAC, CPA and conversion rate
• The ability to think strategically while still executing the work
• Strong ownership, communication and problem-solving skills
• The ability to work full-time onsite in City of Industry and regularly visit our showrooms

Preferred

• Experience with local retail, furniture, high-ticket products, Shopify, GoHighLevel or conversion tracking is valuable but not required.