Responsibilities

• Build the category narrative. Take real science — mechanisms, actives, the biology of skin aging — and turn it into a story a person feels, not a paper they skim.
• Build the brand from zero. Positioning, voice, identity, the whole consumer expression of skin longevity. You\'ll work closely with the CEO to define what Epillon sounds and feels like to the world.
• Build demand through owned and earned channels. This is a brand built on credibility and content, not bought clicks. Organic, owned audience, founder-led authority, creator and KOL credibility, education that compounds. Paid is a tool you\'ll use surgically, not the engine you lean on.
• Build the channels and the content. Instagram, TikTok, YouTube, email, the site. You\'ll set the strategy and you\'ll make the work — copy, content, campaigns. You\'ll operate hands-on, and you\'ll use AI and automation to produce at a volume and speed.
• Turn attention into customers. Funnels, conversion, lifecycle, retention, the waitlist into launch. You own the consumer demand number, and you understand it feeds the clinics as much as the cart.
• Equip the practitioner channel. Build the brand, content, and materials that make Epillon credible to dermatologists and clinics — the assets that make a derm proud to stock us and confident recommending us.
• Work the whole system. Partner closely with the clinical side so the two engines compound — consumer demand that pulls Epillon through partner clinics, and clinical credibility that makes the consumer story land harder. You think in ecosystems, not silos.

Requirements

• Experience as an early marketing hire or founding marketer at a startup, with a track record of building marketing functions, processes, and brands from the ground up.
• Proven experience building and scaling a consumer brand from early stage through commercial growth, ideally within beauty, wellness, health, longevity, or consumer healthcare.
• Strong D2C and ecommerce expertise, including customer acquisition, conversion optimization, subscription models, lifecycle marketing, retention, and CRM.
• Demonstrated success developing compelling brand positioning, messaging, and storytelling for science-backed or highly educational products.
• Experience creating and executing multi-channel content strategies across social media, email, web, and community-building platforms.
• Ability to translate complex scientific or clinical concepts into engaging, consumer-friendly marketing while maintaining credibility with healthcare professionals.
• Experience marketing to both consumers and healthcare practitioners, including developing sales enablement materials, educational content, and professional marketing assets.
• Highly analytical with a data-driven approach to measuring performance, optimizing campaigns, and making strategic marketing decisions.
• Proficiency leveraging AI, automation, and modern marketing technology to increase speed, efficiency, and creative output.
• Exceptional copywriting, communication, and creative direction skills with a strong eye for brand consistency and consumer engagement.
• Entrepreneurial mindset with a bias for action, comfort operating in ambiguity, and the ability to thrive in a fast-paced, resource-constrained startup environment.

Preferred

• Experience building category-defining brands in longevity/dermatology or science-backed wellness.
• Experience with influencer/creator and KOL relationships.