Responsibilities

• Outbound Infrastructure and Stack Ownership
• Design, select, and implement our outbound tech stack from zero including tool selection, integration, domain and mailbox infrastructure, deliverability setup, and ongoing optimization
• Own all tooling decisions across prospecting, enrichment, sequencing, and CRM integration
• Build and maintain domain warming protocols, mailbox rotation schedules, and sending infrastructure to protect deliverability
• Establish and own the outbound CRM architecture including pipeline stages, lead scoring, reporting dashboards, and attribution
• Evaluate and evolve the stack continuously as tools and best practices change
• Build and execute LinkedIn messaging campaigns at scale including connection request sequences, follow-up message cadences, and InMail campaigns across multiple ICPs and buyer personas.
• Implement and operate LinkedIn automation tools including Expandi, Heyreach, Waalaxy, or equivalent to run high volume outreach sequences that feel personal at scale.
• Write all LinkedIn copy personally including connection requests that get accepted, follow-up messages that get replies, and InMail that converts in a channel where most outreach is ignored.
• Design and execute multistep LinkedIn outreach sequences that incorporate profile visits, post engagement, and content interaction as warmup steps before a direct connection request or message.
• Select and deploy the right campaign type for each target audience connection request campaign versus InMail campaign based on seniority level, connection degree, and outreach objective.
• Use LinkedIn Sales Navigator advanced filters including seniority, function, company headcount, growth signals, and recent job changes as targeting and outreach timing triggers.
• Track and report LinkedIn specific performance metrics separately from cold email including connection acceptance rate, message reply rate, meeting conversion rate, and cost per meeting booked.
• Build multitouch, multichannel outbound sequences from scratch across cold email and LinkedIn
• Write all sequence copy personally including subject lines, openers, follow-ups, and CTAs
• Manage campaign execution including send scheduling, inbox rotation, reply handling triage, and meeting booking coordination
• Develop vertical-specific and persona-specific sequence variations
• Maintain a structured testing calendar across subject lines, openers, offers, and CTAs
• Own the fully loaded CAC calculation for every outbound channel including tool cost, labor, list spend, and infrastructure against closed deal value
• Build and maintain pipeline reporting at every stage: meetings booked, meetings held, proposals generated, deals closed, and cost per outcome at each stage? (as text indicates)