Responsibilities

• Own the full funnel end-to-end and be 100% accountable for hitting KPI targets for ad spend, ROAS, CVR, LTV and engagement
• Build your team and architect systems and processes that can scale
• Scale up acquisition, conversion and retention for Group of Brands and its portfolio of 8-figure DTC brands
• Lead growth experiments, optimize funnels and test new creative
• Develop GTM plans to crack open new ad platforms and audiences
• Crate a high-performance internal agency to service each brand with strategy, media, creative, conversion and retention
• Collaborate with BI team to analyze data, detect patterns, and turn insights into action
• Drive LFV optimization with multi-channel retention campaigns across web, email, SMS and phone
• Recruit, train and mentor direct reports to maximize their potential
• Identify new strategies to drive growth with attention to audience and creative

Requirements

• 7-10 Years of Proven DTC Track Record – Your resume is littered with measurable full funnel growth accomplishments that demonstrate your ability to create something out of nothing AND scale what is working, ideally with supplement funnels
• Paid Media Acquisition – A master at scaling paid media to multiple 7-figure monthly budgets across Meta, YouTube, TikTok, Snap, Applovin and native to deliver on target ad spend with efficient ROAS, with ability to drive agency partners and in-house teams to deliver performance
• Conversion Optimization – Excels at CRO, with deep experience running experiments with value props, copy, UX/UI and technical optimizations to drive up CVR, AOV and LTV, all synchronized to be congruent with paid media efforts
• Back-end Retention – Deep experience driving LTV with upselling and cross-selling, but also by maximizing retention with activation, engagement, winback campaigns and creating true lifetime relationships with customers via CRM/lifecycle marketing
• Data Driven – Extremely comfortable diving deep into analytics platforms, spreadsheets, etc., to detect patterns on which to capitalize while leveraging the latest in data science
• Driven to Excellence – A natural end-to-end ownership mentality with a relentless inner drive to excellence that other people find energizing, inspiring and motivating
• Systems-Oriented – Strong organizational skills with a knack for creating order out of chaos with highly organized systems that deliver sustained success
• Exceptional Communicator – A perceptive listener who quickly synthesizes info and can formulate a methodical action plan that can be clearly articulated verbally and in writing
• Humble Team Leader – Knows how to recruit, train and build a world-class team in a player/coach mentality with an authentic, humble mindset

Benefits

• Health, Dental, Vision, Life, 401k Match, up to 3 Weeks PTO