Head of Growth $25–$35/hr – DTC Supplement Brand (Part-Time, Remote) at HelloNutra | USA | $25/hr – $35/hr

Head of Growth $25–$35/hr – DTC Supplement Brand (Part-Time, Remote)

USA (Remote)

$25/hr – $35/hrMid Level4+ years expPart time

Posted 5 months ago

Drive scalable growth for a DTC ecommerce brand by owning growth strategy, paid media, and retention in a lean, remote role.

Must-have: 4+ years scaling DTC ecommerce and strong paid media knowledge across Meta, TikTok
Standout: Ownership of growth metrics and a lean, remote team
Standout: Full funnel optimization from acquisition to retention with subscription focus

Own aggressive but profitable revenue growth targets across the business
Build and execute growth strategies across acquisition, retention, and monetization
Manage core performance metrics including CAC, MER, LTV, LTV:CAC, payback period, and contribution margin
Oversee paid media channels including Meta, TikTok, Google, affiliates, and influencers
Allocate and optimize budgets across channels based on performance and scalability
Identify and test new acquisition channels and opportunities
Partner closely with the creative team to develop high-performing hooks, offers, ad angles, and landing pages
Build and manage a structured creative and funnel testing roadmap
Translate customer insights, data, and market trends into scalable growth campaigns
Improve conversion across PDPs, landing pages, and checkout flows

4+ years of experience scaling DTC ecommerce brands
Experience working with subscription-based ecommerce models, with a strong understanding of retention, churn, and LTV dynamics
Strong knowledge of paid acquisition across Meta, TikTok, and other performance channels
Deep understanding of ecommerce and subscription KPIs (CAC, MER, LTV, cohorts, payback)
Strong operator with both strategic and hands-on execution ability
Data-driven, highly accountable, and focused on outcomes