Head of Marketing, Global Government, AWS WWPS Marketing

Responsibilities

• Lead, inspire and oversee the global government industry marketing team
• Develop compelling and differentiated value propositions and narratives that bring together AWS industry expertise, services and solutions for government
• Drive product and customer stories with excellence through the industry lens and ensure they are delivered through industry-specific digital channels, campaigns, analysts, press, events and commercial organization stakeholders
• Use market insights and competitive analysis to shape our product, sales, go-to-market, and industry marketing approach
• Lead a team of account-based marketers who design and execute ABM campaigns (1:1, 1:few) that align with global frameworks and drive measurable business impact
• Develop account-specific messaging, content, and campaigns that translate AWS cloud and AI capabilities into relevant value propositions for specific customers
• Build and manage executive engagement programs, including briefings, roundtables, and immersive experiences tailored to senior defense decision-makers
• Build and maintain relationships with executives, customers and industry analysts
• Collaborate with the broader AWS Industry Marketing team to share insights, scale best practices, and contribute to the overall public sector go-to-market strategy

Requirements

• Experience developing detailed go to market plans
• Bachelor's degree in marketing, communications, business, or equivalent
• 10+ years of experience in B2G marketing, with at least 5 years in a people management role leading teams of 5+
• Experience marketing to government or public sector organizations
• Experience with account-based marketing (ABM) programs, including 1:1 and 1:few campaign design and execution

Preferred

• Master's degree in marketing, communications, business, or equivalent, or MBA
• Experience in traditional and emerging media channels
• Experience leading across multiple locales
• Experience marketing cloud computing, AI/ML, or enterprise technology solutions with the ability to translate complex technical capabilities into business value

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parenteal leave