Responsibilities

• Own and evolve the company’s marketing strategy for both consumer and professional verticals
• Define and deeply understand our consumer and professional audiences through data analysis and market research
• Develop and execute high-performance marketing campaigns, including Google Ads and other paid channels
• Drive measurable growth by optimizing for ROAS (return on ad spend) and CPA (cost per acquisition)
• Build and scale our go-to-market strategy with a focus on customer acquisition and retention
• Blend storytelling, growth strategy, and customer obsession to create exceptional brand experiences
• Leverage data science and analytics to inform strategy and continuously improve campaign performance
• Build and lead a high-performance marketing team across brand, growth, content, lifecycle, PR, and community
• Drive targeted acquisition strategies for Baby Boomers/Gen X, leveraging both digital and offline tactics
• Develop demand generation programs tailored to prosumers and enterprise use cases

Requirements

• 6+ years of experience in consumer or prosumer marketing with a focus on growth and performance
• Proven track record of running high-performance marketing campaigns, including Google Ads and other paid channels
• Deep understanding of AI
• Proven track record scaling customer acquisition, engagement, and retention across complex markets
• Data science background or strong analytical/statistical skills
• Experience with segmented marketing, funnel optimization, and messaging strategy
• Strong knowledge of digital channels (search, paid social, influencer, email, SEO) and field/relationship marketing
• Strong ability to define and understand target audiences through data analysis and market research
• Demonstrated success driving measurable growth through ROAS (return on ad spend) and CPA (cost per acquisition) optimization
• Experience developing and executing go-to-market strategies focused on customer acquisition and retention

Preferred

• Background in marketing legacy products, personal storytelling tools, or life services
• Experience with attribution modeling and multi-channel marketing analytics
• Experience building marketing systems for multi-use-case platforms
• You’ve taken a startup from zero to scale across multiple audience types