Responsibilities

• Brand Strategy & Positioning
• Define and evolve the Concierge MD brand
• Develop compelling messaging across all patient touchpoints
• Ensure a consistent luxury experience across digital and physical channels
• Lead brand storytelling, content strategy, and communications
• Growth Marketing
• Own patient acquisition strategy across paid, organic, referral, partnerships, and local marketing
• Manage agency and internal resources across paid media, SEO, CRM, and analytics
• Optimize conversion across the website and patient funnel
• Measure CAC, LTV, conversion rates, retention, and marketing ROI

Requirements

• 8–12+ years of marketing leadership experience
• Experience growing premium consumer brands, healthcare, telehealth, wellness, hospitality, luxury, or high-end service businesses
• Proven track record managing multi-channel acquisition programs
• Strong understanding of digital marketing, SEO, CRM, lifecycle marketing, and analytics
• Experience leading agencies and cross-functional teams
• Excellent creative instincts and strong copywriting/editing skills
• Analytical mindset with comfort making decisions from data
• Entrepreneurial attitude with willingness to roll up your sleeves
• Awareness (expertise preferred) of compliance related to HIPAA and telehealth businesses

Preferred

• Concierge medicine, telehealth or healthcare experience
• Membership or subscription business experience
• Luxury consumer brand experience
• PR and media relationships
• Experience with physician marketing and patient acquisition

Benefits

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance