Product Marketing Manager IV

Oakland, CA (Hybrid)

$170K/yr – $213K/yrSenior LevelFull time

Posted 6 hrs ago

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Job Summary

Own the Dataface launch narrative and post-launch momentum, partnering with product, design, and engineering to turn product advances into credible stories across media, communities, and events.

  • Lead launch and post-launch programs across materials, channels, and partnerships
  • Shape audiences and narratives for analytics, data visualization, AI, and developer communities

Job Description

Responsibilities

  • Develop and own the Dataface narrative across launch materials, community channels, events, press, podcasts, and partner touchpoints.
  • Build repeatable launch and post-launch programs that keep momentum going after the initial announcement cycle.
  • Identify the right external venues and communities for Dataface, including analytics, developer, data visualization, AI, and product audiences.
  • Partner closely with product, design, and engineering leaders to turn real product advances into compelling stories with strong technical credibility.
  • Manage media and influencer relationships where useful, while also driving direct-to-community reach through demos, content, and event strategy.
  • Help position key team members as credible voices in the broader conversation around BI, AI-assisted analytics, and modern data interfaces.

Requirements

  • Strong product or technical marketing background with demonstrated ability to create momentum for ambitious software products.
  • Excellent writing and narrative skill, especially for technical products that need both precision and excitement.
  • Experience across PR, events, community programs, launch strategy, and thought-leadership content.
  • Sharp audience judgment: knowing which stories matter to which communities and how to frame them without losing credibility.
  • Ability to move quickly with a small team and create leverage from limited resources.
  • A bias toward substance over hype and a good instinct for what is actually newsworthy.

Benefits

  • 100% employer-paid medical insurance *
  • Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays (including a year end Global Week of Rest), and volunteer days off
  • RSU stock grants*
  • Professional development and training opportunities
  • Company virtual happy hours, free food, and fun team-building activities
  • Monthly cell phone stipend
  • Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self-guided mindfulness exercises for all covered employees and their covered dependents.
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Fivetran

3.6 Glassdoor

Fivetran, the global leader in data movement, helps customers use their data to power everything from AI applications and ML models, to predictive analytics and operational workloads. The Fivetran platform reliably and securely centralizes data from hundreds of SaaS applications and databases into any cloud destination – whether deployed on-premises, in the cloud or in a hybrid environment. Thousands of global brands, including Autodesk, Condé Nast, JetBlue and Morgan Stanley, trust Fivetran to move their most valuable data assets to fuel analytics, drive operational efficiencies and power innovation.

Founded in 2012
Oakland, California, USA
1.7K employees (107 in marketing)
64% recommend to a friend
61% CEO approval

Traffic Signals

Monthly Visitors
1.3K
Monthly Google Ads Budget
$1.2M
Traffic Source Mix
Search
44.8%
Direct
34.4%
Referral
13.4%
Social
4.7%
Paid
1.4%

Headcount Trend

Current headcount: ~1.7K

Marketing Team

Marketing Team Size
91 (5% of company)
Median Career Experience
11 years
Median Tenure
3.6 years
Marketing Roles Posted (Last 30 Days)
7

Funding

Total Funding
$853.1M
Last Raise
$125M
Debt Financing, 3 years ago

Funding History

  • May 2023
    Debt Financing • $125M
  • Sep 2021
    Series D • $565M
  • Jun 2020
    Series C • $100M

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