Responsibilities

• Marketing Strategy & Brand Management - Develop and execute comprehensive marketing strategies for multiple restaurant brands and locations. - Maintain annual and seasonal marketing plans, promotional calendars, and campaign timelines. - Ensure each brand maintains a distinct identity while aligning with overall company goals. - Identify opportunities to increase traffic, guest engagement, brand awareness, and revenue. - Monitor industry, local, and hospitality trends and identify opportunities to keep our brands relevant and competitive. - Collaborate with leadership and operations teams to develop promotions, activations, and initiatives that support business goals.
• Campaigns, Promotions & Revenue Generation - Plan and execute seasonal, promotional, and revenue-driving campaigns across the portfolio. - Develop marketing initiatives around holidays, sporting events, community events, tourism, and other key business opportunities. - Track campaign performance and use data to optimize future initiatives. - Develop and manage email marketing and CRM initiatives, including customer segmentation, retention, loyalty, and targeted promotions. - Identify opportunities to leverage customer data and marketing technology to drive repeat visits and incremental revenue.
• Events & Business Development - Lead marketing and business development efforts for private events, holiday parties, group dining, and other revenue opportunities. - Develop relationships with local businesses, hotels, tourism organizations, community groups, influencers, media, and potential brand partners. - Identify and pursue partnership opportunities that increase awareness and drive traffic. - Help develop event concepts, promotional activations, and community initiatives across the portfolio. - Coordinate with restaurant teams to ensure marketing initiatives translate into successful on-site experiences.
• Social Media, Content & Creative - Oversee the development and execution of social media and content strategies across all brands. - Work closely with the Social Media Manager and Graphic Designer to maintain consistent, high-quality brand content. - Develop creative briefs, campaign concepts, messaging, and content direction. - Coordinate photo and video shoots and ensure content supports current marketing priorities. - Review and approve creative assets, promotional materials, digital campaigns, and other marketing collateral. - Identify opportunities for organic and trending content that can increase reach and engagement.
• Digital Marketing & Online Presence - Oversee website content and ensure hours, menus, promotions, events, and other information remain accurate and up to date. - Manage and optimize digital marketing channels including email, websites, social media, Google Business Profiles, Yelp, delivery platforms, and other third-party platforms. - Work with web and technology partners to troubleshoot issues and improve the guest experience. - Monitor online reputation and identify opportunities to improve guest perception and engagement.
• Marketing Operations & Project Management - Manage the marketing calendar and prioritize projects across multiple brands and locations. - Coordinate with graphic designers, photographers, videographers, printers, web developers, agencies, and other outside vendors. - Manage marketing budgets, invoices, purchasing, and vendor relationships. - Oversee production and distribution of menus, posters, flyers, signage, digital assets, promotional materials, and other collateral. - Ensure campaigns are executed accurately and on schedule across all locations. - Work closely with restaurant managers and leadership to communicate marketing initiatives and ensure successful execution in the field.
• Analytics & Reporting - Monitor marketing performance and key business metrics across campaigns and channels. - Analyze customer, sales, email, social, website, and campaign data to identify trends and opportunities. - Prepare regular marketing reports and communicate results, insights, and recommendations to leadership. - Use data to evaluate the effectiveness of promotions and make informed decisions about future marketing investments.

Requirements

• 3+ years of marketing experience , preferably in hospitality, restaurants, food & beverage, lifestyle, entertainment, or a related industry.
• Strong understanding of brand marketing, digital marketing, social media, email/CRM, events, and local marketing.
• Excellent project management and organizational skills with the ability to manage multiple brands and priorities simultaneously.
• A creative thinker who can develop ideas and also execute them from start to finish.
• Strong written and verbal communication skills.
• Experience managing outside vendors, creative partners, and cross-functional teams.
• Comfortable working independently and taking ownership of projects.
• Strong understanding of social media trends and digital marketing best practices.
• Analytical mindset with the ability to interpret performance data and turn it into actionable recommendations.
• Proficiency with marketing and creative tools such as Adobe Creative Suite, Canva, Mailchimp, Google Analytics, Excel, WordPress , Adentro, Marqii and similar platforms.

Preferred

• Hospitality experience is strongly preferred.