Responsibilities

• Build and maintain the monthly local marketing calendar aligned with bakery sales goals, brand standards, approved budget, holidays, and peak seasons.
• Lead local outreach, community partnerships, catering and large-order lead generation, and in-market promotional activity.
• Coordinate in-bakery marketing, signage, promotions, and guest-facing messages with the Bakery Manager and Multi-Unit Leader.
• Track marketing activity, leads, sales contribution, follow-up, and return on investment; recommend adjustments based on results.
• Own event planning, community relationships, lead capture, and post-event follow-up for approved activities.
• Qualify catering and large-order opportunities, communicate requirements early, and maintain accurate visibility into dates, quantities, product needs, staffing, setup, and fulfillment expectations.
• Coordinate complex events with the Multi-Unit Leader and Bakery Manager to confirm operational feasibility and readiness.
• Represent the bakery professionally at community activities and ensure event presentation and food-safety expectations are met.
• Lead community donation opportunities and relationship development within the approved strategy and monthly budget.
• Coordinate approved requests, product needs, pickup or event logistics, and follow-up with bakery operations.

Requirements

• Demonstrated strength in local marketing, community outreach, event coordination, sales development, hospitality, or a related customer-facing role.
• Ability to build professional relationships, generate and follow up on leads, and translate marketing activity into measurable business outcomes.
• Strong project management, calendar management, written communication, and attention to operational detail.
• Sound judgment regarding brand representation, budget limits, partner commitments, guest information, and timely escalation.
• Ability to collaborate closely with bakery operations and adjust plans when capacity, staffing, product, food-safety, or guest-experience needs require it.
• Ability to work a flexible schedule that may include early mornings, evenings, weekends, holidays, and off-site events as assigned.
• Ability to perform the essential functions of event and in-bakery marketing work with or without reasonable accommodation; location-specific travel and physical requirements should be added before posting.
• Regular local presence to support bakery relationships, events, promotions, and coordination with the operating team.
• Immediately elevate brand or PR concerns, legal threats, food-safety issues, partner complaints with reputational risk, unapproved use of brand assets, high-dollar or recurring commitments, events with significant staffing or operational complexity, and any request outside the approved marketing, donation, or event budget.
• This job description summarizes the primary responsibilities of the role and is not intended to list every duty. Responsibilities may be adjusted based on bakery needs, company policy, franchise requirements, and applicable law.

Benefits

• Opportunity for advancement
• Bonus based on performance
• Employee discounts
• Flexible schedule