Head of Marketing

Los Angeles, CA (Unknown)

Salary Not AvailableSenior Level8+ years exp

Posted 3 days ago

Job Summary

Own the end-to-end marketing strategy and execution to grow fan engagement, drive revenue, and optimize campaigns across channels.

Job Description

Requirements

  • 8+ years of progressive marketing experience, preferably in professional sports, entertainment, live events or a high-growth consumer brand, with meaningful leadership responsibility.
  • Proven experience developing integrated marketing strategies that drive measurable fan/customer growth, engagement and revenue.
  • Strong brand-building instincts and a track record of translating positioning into compelling creative, storytelling and experiences across multiple channels.
  • Strong command of digital and performance marketing, including paid media, full-funnel campaign strategy, CRM/lifecycle marketing, audience segmentation, analytics, attribution and conversion optimization.
  • Experience supporting ticket sales, ecommerce, memberships/subscriptions or another direct-to-consumer revenue model is strongly preferred.
  • Experience overseeing social/content, creative production and live event or game presentation functions, whether directly or through internal teams and external partners.
  • Demonstrated ability to build strategy, processes and infrastructure rather than simply inherit them; experience launching a new team, brand, venue, product or other start-up environment is a strong plus.
  • Strong analytical and commercial mindset, with experience managing budgets, setting KPIs and using data to make investment and optimization decisions.
  • Excellent leadership, communication and project management skills, with the ability to move fluidly between strategic planning, creative development and hands-on execution.
  • Knowledge and existing network within the Los Angeles sports, business, entertainment, media, cultural or volleyball community is a plus.

Head of Marketing

Los Angeles, CA · Unknown