Responsibilities

• Growth Strategy and Channel Ownership – Set targets and allocate budget, using CAC, conversion, retention, and payback to decide where to scale.
• Own performance across paid acquisition, organic social, SEO, creators, referrals, and new channels.
• Paid Acquisition – Own paid acquisition across Meta, TikTok, Google, and new platforms, including media strategy, campaign performance, and budget allocation.
• Build the team and creative testing process to continually launch new ads, learn what converts, and scale winning campaigns.
• Grow paid spend while maintaining healthy CAC and payback, with clear decisions on when to scale, iterate, or stop.
• Creative and Organic Growth – Build a process for producing and testing ad creative, social content, and creator partnerships at scale.
• Develop organic channels that earn attention and trust and bring people to Nolla over time.
• Lifecycle and Retention – Own lifecycle strategy across onboarding, activation, retention, and reactivation, using email, push, and in-app messaging.
• Build segmented, automated journeys that help people move from signup to first consultation and stay engaged with their care.
• Work with product to improve conversion and identify why patients drop off or return.

Requirements

• Track record of growing a consumer business, with ownership of acquisition and measurable business results
• Experience managing and scaling substantial growth budgets while maintaining healthy unit economics
• Experience hiring, managing, and developing a growth or marketing team
• Experience scaling paid acquisition across platforms such as Meta, TikTok, and Google
• Experience building lifecycle programs that improve activation, retention, and customer lifetime value
• Strong creative judgment and an understanding of organic social and content
• Strong analytical judgment and fluency in CAC, LTV, conversion, retention, and payback
• Ability to set strategy and stay involved in execution while building the team

Preferred

• Bonus Points - Experience scaling monthly acquisition spend into seven figures
• Bonus Points - Experience in consumer healthcare, wellness, or another business where trust is central to conversion
• Bonus Points - Experience growing subscription businesses or consumer mobile apps
• Bonus Points - An established network of growth hires, creators, and specialist partners

Benefits

• Health Insurance: Medical, dental, and vision
• HSA/FSA: Eligible
• Time Off: Flexible, unlimited vacation
• Additional Perks: Meal stipends, team retreats
• Work Hours: Flexible but demanding. We're building something that matters