Responsibilities

• Run the business of marketing. Own the operating model, planning rhythm, and performance systems that connect strategy to execution — and execution to results.
• Lead the Office of the CMO. Build and run the strategic hub that keeps the marketing leadership team aligned, focused, and moving in sync with the business.
• Drive focus and accountability. Turn company goals into clear marketing priorities, budgets, and metrics tied directly to pipeline and revenue. Simplify operations, so the organization moves faster and delivers more.
• Accelerate transformation. Build the frameworks, processes, and governance that make marketing sharper, more agile, and more accountable. Lead change management and skill-building across the function.
• Oversea the Marketing AI Center of Excellence. Drive AI adoption, governance, and innovation across strategy, content, and execution — at scale.
• Partner across Sales, Finance, and IT to define how ServiceNow engages and measures enterprise buying groups — and operationalize it.
• Oversee major initiatives end to end. Lead program management for key priorities — setting ownership, maintaining momentum, and ensuring measurable outcomes.
• Lead M&A integration for Marketing. Prepare and execute seamless integrations across teams and customer touchpoints.
• Connect the functions. Align brand, product, growth, and field teams so effort and investment match impact. Work across Finance, Sales, Product, and HR to simplify collaboration and keep operations clean.
• Represent Marketing across the enterprise. Be the voice of marketing in company forums — from Workforce Planning to AI Value Steering — ensuring alignment on priorities, resources, and business impact.

Requirements

• 15+ years leading marketing operations, strategy, or transformation in global, matrixed organizations.
• A proven operator — someone who scales complex systems with clarity, speed, and discipline.
• Deep experience in planning, budgeting, performance management, and marketing ROI.
• A track record of leading transformation — simplifying the complex, modernizing processes, and driving accountability.
• Experience leading senior teams across operations, planning, and emerging capabilities like AI.
• Strong communication and influencing skills, with the ability to lead confidently in any room.
• A calm, steady leadership style that brings focus and forward motion.

Benefits

• We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs.