Head of Marketing, Beast Games at MrBeast | Los Angeles, CA | $75/hr – $98/hr

MrBeast

Head of Marketing, Beast Games

Los Angeles, CA (On-site)

$75/hr – $98/hrSenior Level10+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive globally scoped marketing campaigns for Beast Games, turning IP into cultural events through stunts, partnerships, and audience participation.

Own end-to-end global Beast Games marketing campaigns across social, streaming, and experiential.
Must-have: 10+ years in entertainment or consumer marketing with hands-on execution.
Standout: Proven ability to turn launches into viral, culturally significant events.

Job Description

Responsibilities

Personally architect and execute global marketing campaigns across social, streaming, retail, and experiential channels
Design non-linear marketing ecosystems—stunts, viral loops, gamified audience engagement, retail tie-ins—where every touchpoint feeds the next
Turn Beast Games franchise launches into global cultural events using IRL activations, digital Easter eggs, and influencer-led participation that makes audiences feel like competitors, not viewers
Apply a clinical understanding of viewer retention mechanics—knowing why a 10-second hook works on YouTube but may fail on Prime Video, and how to bridge that gap across a multi-week streaming rollout
Rapidly produce and iterate marketing assets aligned with cultural trends and platform dynamics—at algorithm speed, not Hollywood speed
Build lightweight systems and playbooks that scale output without creating founder bottlenecks or requiring approval on every asset
Operate as a bridge between creator vision and enterprise stakeholders—defending a social-first, chaos-embracing campaign to risk-averse executives without losing the creative integrity that makes MrBeast work
Lead crisis response and real-time narrative control during high-visibility moments with a war room mentality and high emotional intelligence
Drive integration of Beast Games IP into commerce, partnerships, gaming, licensed merchandise, and cross-platform experiences
Challenge ideas with data and conviction—kill initiatives with high vanity metrics and low business impact

Requirements

10+ years in entertainment, media, or consumer marketing with hands-on, owner-level campaign execution
Proven track record executing high-impact, viral, or culturally significant campaigns—not just overseeing them
Deep expertise in social platforms, content dynamics, and audience retention mechanics across streaming and short-form
Strong analytical capability to connect creative decisions to measurable business outcomes
Demonstrated ability to operate independently in fast-paced, ambiguous environments where the playbook doesn’t exist yet
High emotional intelligence and thick skin—this role involves intense public scrutiny and close proximity to a creator at global scale

Preferred

Experience with global streaming launches or major entertainment IP rollouts
Background in creator-led or influencer-driven businesses where the founder is the brand
Experience with gamified marketing, community-driven growth loops, or participatory audience mechanics
Familiarity with IP monetization, licensing, retail integrations, or cross-platform franchise management

MrBeast

The YouTube Streamy Awards 2020-2023 Creator of the YearAccomplishments- Raised $20,000,000 To Plant 20,000,000 Trees- Given millions to charity- Donated over 100 cars lol- Gave away a private island- Given away over 100 ps4s lol- Gave away 1 million dollars in one video - Counted to 100k- Read the Dictionary- Watched Dance Till You're Dead For 10 Hours- Read Bee Movie Script- Read Longest English Word- Watched Paint Dry- Ubering Across America- Watched It's Every Day Bro For 10 Hours- Ran a marathon in the world's largest shoes- Adopted every dog in a shelterYou get the point haha

Founded in 2012

Greenville, North Carolina, USA

930 employees (374 in marketing)

www.mrbeastjobs.com