Head of Marketing

Responsibilities

• Develop the annual marketing strategy, priorities, roadmap and budget in support of company goals.
• Establish clear KPIs across acquisition, retention, revenue and brand, and hold the team and agency partners accountable to them.
• Translate company objectives into actionable, integrated marketing plans.
• Build the right marketing organization, capabilities, processes and operating rhythms to support growth.
• Partner closely with Product, Sales, Partnerships and company leadership.
• Use customer insights, market intelligence and performance data to influence broader company strategy.
• Serve as a senior voice for the customer and the Athlete To Athlete brand across the organization.
• Own the strategy for profitably acquiring new customers, primarily the parents and families of young athletes, with a clear view of how channel mix, CAC, lead quality and conversion drive contribution margin.
• Lead paid media, digital acquisition, conversion optimization and campaign performance across channels in partnership with digital media agencies and external experts.
• Establish clear acquisition KPIs and measurement frameworks, including CAC, CAC payback, lead quality, conversion and return on marketing investment.

Requirements

• 10+ years of progressive marketing experience, including leadership across multiple marketing disciplines. B2C and B2B experience preferred.
• Deep expertise in performance marketing and paid acquisition, with a track record of scaling paid channels profitably.
• Strong understanding of what drives profitable acquisition: unit economics, CAC and payback, lead quality, conversion, retention and lifetime value.
• Lifecycle/CRM experience, plus working fluency across product marketing, brand, communications and creative.
• A track record of building marketing strategies that connect directly to business growth.
• Experience marketing a consumer product, digital platform, subscription business, marketplace or similarly customer-driven business. Experience in sports, youth sports or athlete-focused brands is a plus.
• Experience developing positioning, messaging and go-to-market strategies for new products or offerings.
• Strong brand and creative judgment, with experience overseeing agencies, freelancers and/or internal creative teams.
• Strong analytical instincts and comfort using data to prioritize investments and evaluate performance.
• Excellent written and verbal communication skills, and the ability to move comfortably between strategy and execution.

Preferred

• You're commercially minded. You know marketing has to create measurable business value, and you think in CAC, payback and lifetime value, not just volume.
• You're a strategist and a builder. You can define where we're going and help make it happen.
• You're customer obsessed. You want to understand what motivates athletes and families, where they encounter friction and what makes them stay.
• You're comfortable with ambiguity and change. You're energized by building the marketing organization, processes and playbook as the company grows, and you can pivot quickly to capitalize on a new opportunity.