Head of Lifecycle Marketing at TextNow, Inc. | USA | $154K/yr – $264K/yr

Head of Lifecycle Marketing

USA (Hybrid)

$154K/yr – $264K/yrSenior Level10+ years expFull time

Posted 2 months ago

Own lifecycle strategy and platform roadmap across email, push, and in app to drive activation, retention, and monetization.

Build segmentation and experimentation that tie behavioral signals to measurable lift in activation and LTV.
Align cross functional teams to deliver cohesive onboarding, messaging, and customer experience across funnel.

Responsibilities

Lead lifecycle KPIs including activation, engagement, retention, churn reduction, and lifetime value
Define and execute a lifecycle roadmap aligned to company and marketing OKRs
Translate customer insights and behavioral data into measurable programs that drive long term value
Partner cross functionally to deliver a consistent, high quality customer experience across the funnel
Redesign onboarding to improve clarity, trust, and early habit formation
Identify key early behaviors tied to long term retention and build programs to drive them
Reduce early churn through proactive education and expectation setting
Elevate email, push, and in app messaging with clearly defined channel roles
Develop a scalable segmentation framework rooted in lifecycle stage, intent, and behavioral signals
Launch behavior triggered engagement and monetization programs

Requirements

10 to 12 plus years of progressive experience in lifecycle, CRM, retention, or growth marketing with meaningful ownership of company level retention and revenue outcomes
Proven leader who has built and scaled lifecycle strategy in a high growth, consumer, subscription, or app first business
Demonstrated track record of materially improving activation, engagement, retention, and lifetime value at scale
Strategic thinker who sees lifecycle as a core growth lever, not just a messaging function
Deep expertise in segmentation, behavioral targeting, experimentation design, and incremental measurement
Highly analytical and data fluent with strong command of cohort analysis, performance modeling, and customer behavior insights
Experienced operator who understands lifecycle infrastructure, platform architecture such as Braze or similar tools, and marketing systems design
Strong cross functional leader who can influence Product, Analytics, Creative, and Performance teams to align around shared growth goals
Builder of high performing, accountable teams with clear standards and operational discipline
Growth oriented but deeply protective of customer trust, brand equity, and long term value creation
Comfortable operating with executive visibility and accountability in a fast scaling environment

Benefits