Responsibilities

• Lead the CRM and lifecycle marketing strategy to increase engagement, retention, and customer lifetime value across email and SMS.
• Manage and mentor a team of 2 to 3 marketers responsible for campaign execution, audience segmentation, and reporting.
• Build and scale automated lifecycle programs that nurture, retain, and reactivate customers through personalized communication.
• Collaborate closely with the Paid Media and Sales teams to create cross-channel strategies that engage, convert, and retain customers while driving revenue and LTV growth.
• Partner with the media, sales, and analytics teams to align acquisition, nurture, and conversion efforts across the full funnel.
• Define and manage lifecycle KPIs and dashboards to measure performance, retention, and LTV growth.
• Oversee list growth, segmentation, and deliverability, maintaining a healthy, high-performing database.
• Collaborate with creative, product, and analytics teams to craft compelling, brand-aligned communications that drive measurable results.
• Utilize HubSpot to build automation workflows, audience triggers, and dynamic personalization programs.
• Design and execute A/B testing frameworks to optimize subject lines, creative, and cadence for improved engagement and conversions.

Requirements

• 7+ years of experience in lifecycle marketing, CRM, or retention strategy with a proven track record of driving customer LTV growth.
• At least 2 years of experience managing and developing teams in a fast-paced, performance-driven environment.
• Deep expertise in HubSpot or similar CRM platforms, including automation, segmentation, and reporting.
• Strong analytical skills with experience in A/B testing, experimentation, and lifecycle optimization.
• Experience collaborating with Paid Media, Sales, Analytics, and Creative teams to build integrated, cross-channel growth strategies.
• Excellent communication and leadership skills with the ability to influence across departments.
• Hands-on approach with comfort balancing strategy and execution.
• Strong understanding of CRM metrics, retention drivers, and performance measurement frameworks.
• Background in lead generation, digital education, subscription-based businesses, or ecommerce preferred.