Head of Institutional Marketing and Communication at The Park School Of Buffalo | Buffalo, NY

The Park School Of Buffalo

Head of Institutional Marketing and Communication

Buffalo, NY (On-site)

Salary Not AvailableManagerFull time

Posted 2 months ago

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Job Summary

Own the school wide marketing engine, coordinating digital channels, enrollment outreach, and alumni communications to drive enrollment, reputation, and community engagement.

Enrollment and storytelling: Build the lead funnel while showcasing student and faculty achievements across channels.
Alumni and community relations: Maintain regular alumni communications and public presence across email, social, and print.
Cross department alignment: Align Admissions, Advancement, Academics, Athletics, and Student Life around marketing and enrollment goals.

Job Description

Leading and executing all digital marketing initiatives, including website content, search engine optimization (SEO), answer engine optimization (AEO) social media, email marketing, and online advertising campaigns.
Managing the development and execution of marketing campaigns that elevate and differentiate the school's profile and reputation.
Coordinating storytelling initiatives that highlight student achievements, faculty excellence, and school accomplishments across both traditional and digital platforms.
Fostering collaboration among Admissions, Advancement, Academics, Athletics, and Student Life departments.
Leading enrollment marketing and outreach, creating a strong lead generation funnel of student prospects and enrollment applicants.
Securing earned media through public relations initiatives and supporting HOS in media requests for interviews or written statements.
Preparing regular reports and recommendations for school leadership and the Board of Trustees.
Serving as a point of contact for alumni inquiries and communications.
Developing and maintaining regular communication with alumni through email campaigns, newsletters, social media, and personal outreach, including The Pioneer magazine.
Creating engaging content that highlights alumni achievements and school initiatives.
Representing the Park School in the greater community as relevant opportunities arise.

Bachelor’s degree required; advanced degree a plus
Significant marketing/communications experience, especially in an educational or mission-driven organization
Sales or enrollment-related experience in a nonprofit or corporate setting a plus
Significant experience with digital marketing and social media, including appropriate use of AI to scale department efficiency
Exceptional attention to detail, as demonstrated in writing, editing, and proofreading skills
Knowledge of Canva, Photoshop, and/or InDesign preferred
Relationship-building and networking abilities
Ability to work with diverse groups of people
Problem-solving and conflict-resolution abilities
Welcomes feedback and enjoys engaging in the creative process with a team of contributors

Advanced degree is a plus

401(k)
Health insurance

The Park School Of Buffalo

The Park School of Buffalo is an independent, co-educational, college prep school serving students from PreK through Grade 12. Our picturesque, 34-acre campus is nestled within a commercial and residential district in Buffalo’s first tier suburb of Amherst, NY. Park was founded in 1912 by a group of parents committed to excellence in education and inspired by the philosophy of John Dewey. Accredited by the New York Association of Independent Schools (NYSAIS), Park has been a leader of progressive, project-based education in Western New York for 100 years. From our nurturing preschool and elementary school, to our socially responsible and inclusive middle school and college prep high school, Park offers a rigorous academic curriculum. Our educational culture emphasizes empathy, compassion, social awareness, and a sense of belonging to a tightly-knit, multicultural community. With small class sizes and an average 8:1 student to teacher ratio, each student has ample opportunity to learn through experience with personal attention from dedicated teachers.MISSION STATEMENTThe Park School engages the whole student in a diverse and creative community that nurtures the joy and responsibility of active learning in all, from our youngest learners to our graduates, who leave with the skills essential to college success and the confidence to serve and lead.

Founded in 1912

Buffalo, New York, USA

73 employees (2 in marketing)

www.theparkschool.org