Head of GTM Systems and Engineering at Applecart | New York, USA | $200K/yr – $230K/yr

Applecart

Head of GTM Systems and Engineering

New York, USA (Hybrid)

$200K/yr – $230K/yrSenior Level8+ years expFull time

Posted 3 months ago

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Job Summary

Own the Revenue Operating System as Head of GTM Systems & Engineering, leading architecture, data flows, and AI-enabled GTM automation.

Own the GTM orchestration layer, data movement, and sandboxed deployments.
Must-have: 8+ years in technical RevOps/GTM Engineering and CRM mastery (Salesforce + HubSpot).
Standout: Hybrid NYC role with high-velocity B2B focus and cross-functional GTM impact.

Job Description

Responsibilities

Orchestration Layer: Design the high-level architecture that connects our core GTM tech stack. You own the State Machine of our revenue engine, defining exactly how data moves, changes, and triggers actions across our GTM stack.
Stack Consolidation & Modernization: Evaluate our existing tools through a performance first lens.
Advanced Lifecycle Orchestration: Architect the technical workflows that govern the entire customer journey. This includes complex round-robin routing, and post sales transition protocols.
Data Pipeline Ownership: Engineer the flow of GTM data from our CRM and engagement tools into the reporting layer. You ensure that every field required is automatically populated, formatted, and validated.
LLM-Powered Data Synthesis: Engineer automated pipelines that use LLMs to transform unstructured data (Gong transcripts, email threads, LinkedIn signals) into high-fidelity, structured CRM data. You will move the organization away from manual data entry toward a Zero-Entry CRM environment.
Agentic Workflow Design: Architect Agentic loops where AI agents perform autonomous GTM tasks such as automated account research, lead qualification based on custom ICP logic, and Next Best Action recommendations.
AI Stack Integration: Evaluate and implement the next generation of AI-native GTM tools and integrate them into the core GTM architecture.
Sandbox & Deployment: Implement a rigorous deployment process. No logic goes live without being tested in a sandbox to ensure zero disruption to GTM.
Systems Documentation: Maintain a technical Schema Map of our entire GTM engine so the organization understands the logic behind every automation.
Error Handling & Resilience: Treat GTM systems like production software. You will build monitoring and self-healing automations that alert the team when data syncs fail or logic breaks.

Applecart

4.9 Glassdoor

Applecart advises the C-suites of hundreds of industry-leading organizations spanning dozens of Fortune 500 companies, top communications and advertising agencies, major trade associations, leading nonprofit organizations, and governments. Applecart’s platform enables CEOs, Chief Corporate Affairs Officers, CCOs, CMOs and other C-suite executives to generate visibility for their most valuable content with critical decision makers and those in their orbits across nearly any channel. Clients leverage Applecart across a broad range of strategic communications use-cases from public affairs and corporate communications to investor relations, employee relations, and brand marketing.Visit www.applecart.co to learn more. We’re hiring! Check out our open roles at www.applecart.co/careers

Founded in 2013

New York, New York, USA

341 employees (19 in marketing)

www.applecart.co

100% recommend to a friend

100% CEO approval