Own the optometry GTM—defining end-to-end strategy, evaluating channel performance, and driving data-backed growth across partnerships, events, and digital channels to accelerate pipeline.

• GTM Strategy & Execution: Define the end-to-end plan, balance long-term roadmap with hands-on launch, and align marketing, sales, and partnerships.
• Demand Gen & Pipeline: Own demo volume and multi-channel growth (partnerships, referrals, events, inbound/outbound, social/digital).
• Events, Partnerships & Channel Development: Lead industry events, optimize messaging and on-site engagement, and scale partner/referral programs for sustainable pipeline.