Responsibilities

• As our Sr. Director, Go-To-Market Strategy & Commercialization, you will serve as a key enterprise leader, responsible for translating strategy into market-ready execution across products, services, and technology. This leader owns the end-to-end commercialization agenda, ensuring Lovesac launches with clarity, confidence, and consistency across retail, ecommerce, partnerships, and wholesale channels.
• Commercialization Strategy & Governance: Own and continuously evolve the enterprise commercialization strategy, including clear operating rhythms, decision forums, and escalation paths.
• Establish and lead a consistent meeting cadence that aligns product, service, technology, marketing, CX, and operations around launch readiness and priorities.
• Serve as the single point of accountability for go-to-market orchestration across the organization.
• 18-Month Launch Planning & Road Mapping: Develop, maintain, and communicate an integrated 18-month commercialization calendar that spans product, service, and technology launches.
• Lead the seasonal planning process in partnership with cross-functional stakeholders to align priorities, milestones, resources, and go-to-market execution across the organization
• Work with internal Brand and Marketing partners to develop and maintain the commercialization calendar to ensure alignment on product launches and go to market initiatives across all channels.
• Ensure sequencing, dependencies, and capacity considerations are clearly understood and proactively managed.
• Balance speed to market with operational readiness and customer experience excellence.
• Launch Execution & Risk Management: Act as the executive escalation owner for initiatives with elevated risk, complexity, or cross-functional tension.

Requirements

• Bachelor’s degree in related field required; advanced degree preferred.
• 10+ years of experience in commercialization, go-to-market, operations, strategy, or related leadership roles.
• Proven experience planning and executing go-to-market launches, seasonal campaigns, and major business priorities while driving results in a fast-paced retail environment.
• Experience in both retail and CPG environments strongly preferred.
• Experience operating within a founder-led, high-growth environment preferred.
• Demonstrated success leading complex, cross-functional launches in a consumer-facing business.
• Proven ability to manage financial risk, resolve launch-related gaps, and deliver against revenue targets.
• Deep understanding of omnichannel customer experiences, including physical retail, ecommerce, and third-party partnerships.
• Exceptional communication, executive storytelling, and stakeholder management skills.
• Comfort operating in a fast-paced, evolving environment with shifting priorities.

Benefits

• Financial Benefits: Annual Bonus Program, Annual Long Term Incentive Program, Inaugural Grant Equity Award, 401K Matching Contribution, Financial Wellness Tools.
• Health and Wellness Benefits: Medical, Dental, Vision, Health Savings and Flexible Spending Accounts, Paid Parental Leave, Life/AD&D, Short Term and Long-Term Disability, Critical Illness and Accident Insurance, Employee Assistance Program.
• Paid Time Off: Up to 160 hours of paid time off within our fiscal calendar year, prorated from date of hire, 8 paid company recognized holidays.
• Pet Insurance and generous Associate Discounts.