Responsibilities

• Establish NordicTrack B2B as a clearly defined, credible commercial business by creating clarity around which segments to serve, what NordicTrack offers commercial buyers, and why the brand is credible in these markets.
• Own the commercial P&L and translate B2B ambition into measurable revenue by setting realistic targets for pipeline, bookings, and margin, and ensuring pricing, packaging, channel, and partnership decisions are directly tied to driving profitable growth.
• Build and run the B2B go-to-market motion from strategy to closed revenue by standing up the sales process, channel structure, and partner development needed to move quickly from strategy to results.
• Develop the channel and partnership ecosystem that scales the business by identifying, prioritizing, and building the distributor, reseller, and strategic partner relationships that unlock commercial segments.
• Operate as the accountable owner of the NordicTrack B2B business, taking end-to-end responsibility for pipeline, revenue, partner health, and commercial results.
• Develop a directional assessment of the Pilates B2B equipment market, including addressable audience size and priority segments.
• Recommend realistic awareness, adoption, and share ambitions for the NordicTrack Commercial business.
• Identify the primary barriers to adoption and push beyond surface explanations to uncover root causes.
• Translate category ambition into clear funnel strategy and channel roles in partnership with Media, Creative, Content, PR, and Influencer teams.
• Monitor competitive, cultural, and consumer trends and determine which are strategically relevant.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 5–7 years of experience in brand marketing, product marketing, or go-to-market roles for physical products.
• Experience launching new products or emerging categories where customer education was required.
• Demonstrated ability to make decisions with incomplete information and move work forward quickly.
• Proven creative judgment, including experience evaluating and shaping work across brand and performance contexts.
• Working understanding of performance marketing fundamentals, funnel economics, and ROI considerations.
• Experience operating within both scaled brands and fast-moving, resource-constrained environments.
• Strong intuition for social-first creative and cultural relevance.
• Exceptionally clear and concise written and verbal communication skills.
• Track record of tying brand and creative decisions directly to commercial outcomes.